“Webflow is known for its visual development features and claims to offer a clean and SEO-friendly structure. But is Webflow good for SEO, especially compared to traditional CMS platforms like WordPress?” — Mark (CEO of a SaaS company in California)
This is one of the most frequently asked questions when we try to convince leads why migrating to Webflow is a step in the right direction.
We think having an answer to this question in a blog would help business owners understand how Webflow SEO works and the degree of customization that is possible.
To give a straightforward answer, Webflow is good for SEO. You can add custom details that are optimized for SEO and help you rank on Google.
To understand how Webflow is good for SEO, we need to understand what sets it apart and what features can you optimize through this CMS platform.
Let’s explore how this happens. 👇
Is Webflow good for SEO? Here’s how it's better than other CMS platforms:
If you want to set title tags and meta description for a page, here’s an example you should follow:
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A title tag should be 50 characters, whereas the meta description should be 160 characters and should have relevant keywords.
Note
When writing title tags and meta descriptions, it’s important to conduct keyword research. You can do this by analyzing what keywords are the competitors ranking on, and thentargeting ones that have high volume and low competition.
Once you have a list of potential keywords that you can target, start filtering according to Intent, KD, or Volume.
This will give you a blueprint of which keywords to target and which ones to avoid. If you are a SaaS business that offers services similar to Zapier, here are some keywords that you should target:
Once, you have chosen the relevant keywords, it’s time for you to research what the intent is on Google. Like if someone Googles ‘no code landing page’ what are the topic three results, and what’s the purpose of each page?
When a business owner clicks on your website link and takes more than 3 seconds to load, that’s indication enough to open your competitor’s website that doesn’t take so long.
Not only this, the Gods at Google won’t rank a website that takes more than 3 seconds to load.
Here are some factors that might be slowing down your website:
In this, you can make use of the keywords researched in Step 1.
Here’s what the backend looks like if you are building a custom Webflow website.
Internal linking basically allows Google to understand your website and which page is connected towhich one. If it's easier for the user to navigate, Google would rank your website on top.
Here’s an example:
Best Practices For Internal Linking
This is how Google Search Console’s graph looks like
Integrating your website with Google Search Console and Google Analytics helps you understandhow Google sees your website.
You can see how many impressions your page is getting and see which pages are being crawledby Google.
If pages aren’t indexed, you can see what’s causing the issue and submit an indexing request.You can understand which page is performing well and which one is just dead in the water.
Step 1: Add Website to Search Console
Step 2: DNS Verification Method
Step 3: Submitting Site Map
A website’s content is what makes it stand apart from the competition. Make sure that you createcopy that not only users but Google also enjoys.
Here are some best practices, you should follow when writing blogs:
Understanding Search Intent
Using the tool, Ahrefs, you can filter the user intent. Here are some examples of each
Before writing a blog, here are some questions you should ask:
Above are all the steps, you need to follow if you want an SEO-optimized Webflow website.
This may take time and would cost north of $150,000/year (not including health insurance). However, a simple solution to this would be working closely with a Webflow agency.
They would make sure that the complete SEO for your website is done and updated on a regular basis.
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Are you looking to create a visually appealing website, that tells your brand story? Webflow is where the creativity is at.
But who should you work with, who should you hire
These are some questions that you should answer before signing a contract.
We have shortlisted the top 6 platforms where you can hire Webflow developers and what red flags you should look out for.
Toptal is a freelance platform, where you can hire Webflow developers who come under the industry’s top 3%.
This platform is trusted by companies, who want to hire for projects lasting one to three months.
A client has to go through hurdles and hoops to find the perfect Webflow developer.
Toptal has a 9-step client onboarding process which makes it a hassle to even get registered on the platform.
Once this process is complete, there is a scheduled call with a sales representative from Toptal, who will assess your needs and help you get matched with a suitable Webflow developer.
And if things don’t work out, this entire process starts again.
We have written a detailed review of Toptal, you can read that to gain insights into what business owners think about the platform.
Fiverr is an online marketplace that connects freelancers with businesses and individuals looking for services.
The platform is known for its “gig” model, where freelancers list their services with set prices, though prices vary widely based on complexity and expertise.
The issue here is, that 100% of the total order amount is held in the escrow.
For example, if you want to place an order worth $500, then that amount would be transferred to Fiverr, and once your work is complete the payment will be released to the freelancer.
If you’re not satisfied with the work, you can request revisions (but each revision may cost you extra, depending on the freelancer you are working with).
But, if you are still not happy with the results, you cancel the order and ask for a refund. But this too would require investigation, such as were all SOPs of the project met.
This could take up to 2 to 3 weeks and all this time that $500 would still be with Fiverr, which means you can’t spend it elsewhere looking for Webflow developers on other freelance platforms.
Upwork is a popular platform to hire freelance Webflow developers.
It allows businesses to post job listings, review freelancer profiles, and hire experts for short-term or long-term projects.
For hourly contracts, Upwork has a time tracker, a freelancer simply needs to input the hours worked, and the client gets billed accordingly.
Whereas, for fixed projects, you would have to pay the escrow amount just like for Fiverr.
Pro Tip: Work with freelancers that have job success scores above 90%. This ensures that you get high-quality work, delivered on time.
Freelancer is the world’s largest freelance marketplace. It allows business owners to hire freelancers of varying expertise from around the world.
1. Create an account on Freelancer
2. Add relevant information about your business and payment methods
3. Post a Project, and enter relevant details such as scope of work, deadline, and payment plan
4. Once the job is live, you will receive bids, choose relevant ones, and begin the interview process.
5. Choose the best Webflow developer that you want to work with
Note: Freelancer has a similar escrow system as Fiverr. However, the payment is released once you are satisfied with the end product.
Flowremote is a platform that’s dedicated to hiring Webflow developers, this is what makes it unique amongst the others we have analyzed so far.
It works like a typical job board, where business owners can post jobs and candidates can apply directly.
Note: For every job that is posted on Flowremote, you would have to pay. And there’s no guarantee that candidates would be applying. So basically, for a fixed dollar amount, your job post is getting impressions and no guaranteed result.
Dribble is a platform that works on matching criteria. It assesses your needs and matches you with the relevant freelancer.
Here’s how Dribble’s payment plan works:
Hiring a Webflow developer from freelance platforms can come with challenges, such as inconsistent quality and reliability.
Freelancers may vary widely in skill level, and some might lack expertise in advanced Webflow features like custom interactions, CMS setups, or responsive design.
Example: A developer might promise a complex animated website but deliver a layout that breaks on mobile devices or fails to integrate third-party tools properly.
Additionally, freelancers might not follow best practices, such as clean code export or SEO optimization, leading to hidden issues that surface later.
Freelancers often juggle multiple projects, which can result in rushed work or missed deadlines.
For instance, a developer might disappear mid-project, leaving the client stranded with an unfinished site.
Lastly, some freelancers might cut corners, like using unlicensed assets or skipping testing phases, which could lead to legal issues or a poorly functioning site.
Unlike agencies, freelancers rarely offer structured contracts or backups, leaving clients vulnerable if things go wrong.
You must be thinking now, if not freelance Webflow developers, who should I work with?
Hiring an in-house Webflow developer would cost you more than $70,000/year (and this doesn’t include benefits such as health insurance).
So going with this option is costly, what other option is there?
We would recommend working with a Webflow development agency.
Such a company has Webflow experts who have been working with similar clients such as yourself and can help you scale.
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