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So, we recently created a job post for a developer to help create my website. The expectation was north of $130k/year, and that doesn’t include benefits such as health insurance and subscription to wellness programs. 

The calculations were going all crazy in my head…so I decided to ditch that idea and go towards a Content Management System (CMS) platform. I talked to a few friends and the opinion was divided; one side favored WordPress and the other went with Webflow.

Which one should I choose?

Factors We Considered For Ranking Webflow and WordPress

• User-Friendliness
• Level of Customizations
• Content Marketing and SEO
• Security Features
• E-Commerce Functions 
• Pricing

Webflow Vs WordPress: Which One Will Take Home the W-in

1. User-Friendliness

When we created a Webflow account, there was a short survey in the beginning. I answered that with little to no knowledge of HTML/CSS. And to my surprise, the tutorial that I was shown next was catered to my understanding of the platform. 

This indicates that I don’t need to be a pro-coder to create a website on Webflow. There’s also an AI Learning Assistant and Webflow University documentation to help me get comfortable with the platform. 

On the other hand, WordPress is a bit back and forth. Here’s how not-so-user-friendly WordPress is:

1. Download WordPress over on WordPress.org. 
2. Complete the setup wizard by providing site details
3. Log in to the WordPress dashboard.
4. Choose a theme and install it (from Envato)
5. Install and activate essential plugins.
6. Customize site settings and content.

Rating

• Webflow: 5 stars out of 5
• WordPress: 1 star out of 5

Verdict: Webflow Wins 

2. Customization

Webflow offers a pretty vast level of customization, especially for a non-developer like myself. I always wanted a visually appealing website with little to no restrictions on customizations. 

On the other hand, WordPress is a CMS platform where I would need to hire a developer if I want any sort of customization (such as adding dynamic pages). 

Choice of Templates? 

I did notice that WordPress has over 13,000 templates, but these would only help create a static website (which basically has no interactive pages).

Webflow falls behind in this one, with only 6000 templates. This is because there are fewer contribution options from the community. But that’s okay given just how much newer it is than WordPress.

The more the merrier, isn’t always true. 

• Webflow: 4.5 out of 5 stars
• WordPress: 1.5 out of 5 stars

Verdict: Webflow Wins 

3. Webflow Vs WordPress: Content Marketing and SEO

I have an in-house marketing team. And I gave them access to both Webflow and WordPress and was interested in what they had to say. 

Marcus (Content Lead): I used both Webflow and WordPress for a week. For the former, every time I wanted to add a writer to edit the content, I was prompted to pay for the limited seat, which was $15/user/month.

Whereas for WordPress, the edit access was limited. If I was making changes, then no other person could simultaneously edit the doc. Webflow wins (if you have a small writers’ team). 

Ann (SEO Manager): Webflow generates sitemaps which makes it easier for me to index the website. WordPress can be optimized through plugins such as Rank Math and Yoast SEO. 

On WordPress, everything comes down to the plugins you use, this is not the case for Webflow. But without plugins, WordPress isn’t of much use. Webflow Wins. 

P.S. I downloaded apps from the marketplace that would help me write SEO-optimized content. 

Here’s an average rating from both Marcus and Ann: 

• Webflow: 4 out of 5 stars
• WordPress: 2.5 out of 5 stars 

Verdict: Webflow Wins

4. Security 

One of the most important aspects that I considered when ranking both WordPress and Webflow was security.

Like if my site goes live, how likely is it that it’ll be hacked or abused by the competition? 

Here are some questions I had and how each fared against different security factors. 

Ranking:

• Webflow:  4.75 out of 5 stars
• WordPress: 1.5 out of 5 stars

Verdict: Webflow Wins

5. Ecommerce Functionalities

I work with clients from different niches, and e-commerce clients make up 20% of my total customer base. 

So when they are in the onboarding stage, I need to figure out which platform works for them and us. The purpose is to give them optimization while also improving productivity. 

I compared both Webflow vs WordPress, keeping in mind the requirements of an ecommerce store. 

This is what the backend of an ecommerce store looks like on WordPress

Ranking:

• Webflow: 4 out of 5 stars
• WordPress: 4.5 out of 5 stars

Verdict: WordPress Wins 

6. ROI: Which CMS is Worth the Price

In this Webflow vs WordPress, I downloaded a free template of the latter and started working on my website.

But to make the website functional (like posting blogs and making sure it’s SEO-optimized) I purchased $2.99/month, keeping costs at a minimum. And for WooCommerce, it was $4.99/month. 

For Webflow, I purchased the $14/month plan. This way I was able to connect it to my website’s domain which help in brand awareness and makes it professional. For the e-commerce store, I purchased the $29/month plan. 

Rating

• Webflow: 4 out of 5 stars
• WordPress: 5 out of 5 stars

Verdict: WordPress Wins

Final Thoughts

In this Webflow vs WordPress, I found that Webflow was a better platform as compared to WordPress. Here’s the total score of each platform: 

• Webflow: 26.25/30 stars
• WordPress: 16/30 stars

So if you are a business such as mine, focused on growth with a few e-commerce clients, I would recommend opting for Webflow.

FAQs

1. Is Webflow better than WordPress?

Yes, Webflow is better than WordPress. The former is a no-code solution that has a user-friendly interface. Whereas, WordPress has a steep learning curve and is completely reliant upon third-party plugins which is not a secure option. 

2. Should I switch from WordPress to Webflow?

If you want your website to have a creative outlook then consider switching to Webflow. You can customize your website, as you please without any kind of roadblocks. 

3. Is there any better than WordPress?

Yes, Webflow is considered a good alternative to WordPress. Think of it as a canvas where you can paint anything and everything you want when you are designing a website.

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Your business is moving into 2025 and still doesn’t have a website (or worse a website that breaks with just a click). It’s time for you to upgrade. 

For example, if you run a bakery in Colorado and want to expand to nationwide deliveries. You can hire an in-house website development team in the USA, here’s how much it would cost you: 

When you’re pouring close to 20K a month into web development team, you want the best, and you most definitely don’t want them dragged down by your choice of web development platform. The decision between Webflow and Wix, and choosing the right platform for your website could be the deciding factor between a good website and a GREAT website. 

So, you can either pay $20k plus a month while running the risk of multiple revisions, extended back and forth, or outsource your website to an agency. This will significantly reduce costs and ensure that you stay within your budget. 

Webflow Vs Wix: What Factors Did We Use to Rank Each

Both Webflow and Wix would be judged based on the following metrics. Each metric would be assigned a score from 1 to 5 (1 being the worst and 5 being the best) for both Wix and Webflow:

• URL Structure
• SEO and Performance
• Mobile Optimization
• Integrations
• Pricing 

A Glimpse: Webflow vs Wix

Let the Games Begin: Webflow Vs Wix

Round 1: URL Structure

Both Webflow and Wix allow you to tweak your website’s URL structure. This is an important factor to consider if you have SEO plans going into 2025. If you opt for Webflow, you will have the freedom to play around with the URL structure for individual pages, whereas this is not the case for Wix. 

With Wix, you can edit the end part of the URL but not specifically the product pages or blog pages. For example, if you are writing a blog on the topic 

“Webflow Vs Wix”

Webflow would allow you to create a URL that reads something like this /webflowvswix. This means better for SEO and improved traffic. 

• Wix Rating: 2
• Webflow Rating: 5

Verdict: Webflow wins this round!

Round 2: SEO and Performance

Webflow has efficient and organized code. This means that the loading time is much faster than its counterpart. The platform has Semantic HTML5, which means that it provides a clearer understanding to the search engine what the intent is. 

With Webflow, you can customize the following: 

• Meta Tags
• Alt Texts
• Website’s Layout

On the other hand, Wix can help get your foot out of the door for SEO and performance. But as you add more features and media, you may notice that the website has trouble loading. If you want customizations…Webflow is the answer. 

• Webflow Rating: 4
• Wix Rating: 2

Verdict: Webflow wins this round

Round 3: Mobile Optimization

About 60% of a website’s traffic comes from mobile devices. When choosing a platform, make sure that it’s optimized for mobile devices. Even Google crawls through your website’s mobile version first before indexing. 

Wix has limited design and layout options as compared to Webflow. This means a website optimized for Android, might not be the same for iOS. Webflow allows you to customize screen layouts for different devices, including tablets. 

• Webflow Rating: 3
• Wix Rating: 5

Verdict: Webflow is on a winning streak!

Round 4: Hosting and Pricing

Both Webflow and Wix offer hosting services, the pricing depends on the project’s scope and what are the requirements for your business. The good thing is that you don’t need a separate hosting provider such as Namecheap. Like everything from hosting to website development can be done on one platform. 

However, Webflow might seem a tad bit more expensive than Wix but the features and customizations it offers (as discussed above) make it worth your while. The platform also offers additional features as compared to Wix such as automatic backups and automatic CDNs. 

• Webflow Rating: 4
• Wix Rating: 4 

Verdict: This round is a draw!

Round 5: Integrations

In this fight of Webflow Vs Wix, one key metric to consider is integrations. How well the platform integrates with the plugins and extensions. Since Wix has limitations on customizations, you could only integrate the platform with available extensions. That’s however not the case with Webflow.

In this race of Webflow vs Wix, the former has its own code embeds and APIs. It makes Webflow a platform that’s focused more on developers’ requirements. This means that you can link your website to literally any third-party service provider, giving you the much-needed flexibility. If your website requires complex and niche extensions, Webflow would be able to handle that. 

• Webflow Rating: 3
• Wix Rating: 5

Verdict: Webflow wins this round!

Top 3 Use Case Websites of Webflow

Here are some examples of websites that use Webflow to help scale their operations. We have analyzed two factors here, loading times and the organic traffic of websites. This serves as a stress test for the website and questions its reliability. 

Top 3 Use Cases of Wix Websites

Here are some websites that are built using Wix. How do they fare to the Webflow ones mentioned above.

Analysis: The websites developed with Webflow have higher traffic than Wix ones. This can be due to the factor that SEO is better with Webflow. As the traffic is in 100 thousand and even millions, the loading times are high compared to websites developed with Wix that have traffic in the thousands. 

How to Choose a Webflow Agency?

1. Timely Delivery of Projects 

When choosing a Webflow agency, make sure that you have discussed your expectations with them. The best way to do this keeping open communication and keeping the agency updated on the project delivery deadlines. 

Have a discussion with an agency such as Buzz Interactive and discuss everything from what you want the design to be to how you expect it to be executed. I would recommend going through the Webflow agency’s portfolio and understanding the projects that they have worked on before. This will allow you to make a wise investment decision. 

2. Services Offered

Before picking out a Webflow agency, understand the services that they offer and how they can be helpful to you. Here are some services that you should keep an eye out for: 

• Design Services: If you are looking to make your website visually appealing then design and development services portfolio is what you should be looking for. Make sure that the website has everything from mood boards to brand palettes. 
• SEO: If you are a business that’s struggling with SEO and aren’t getting the engagement and conversions that you expect. I would recommend conducting a website audit and analyzing the gaps. Once this has been done, you can consult with a Webflow agency that can help streamline your SEO processes. 

So I would suggest that you carefully understand your business needs and then opt for a Webflow agency accordingly. 

3. Post-Launch Support

Creating an engaging website is something that every Webflow agency can do, but post-launch support is something that many agencies fall short in. Choose an agency that has the experience and expertise to handle technical requirements once the website is live. 

For example, you may need help with optimizing web pages and making sure that the site doesn’t break. If a site breaks when a customer is trying to reach you that means that the lead is lost and creates a bad reputation for your business in the market. So when choosing a Webflow agency be mindful and consider these factors. 

Buzz Interactive: A Webflow Agency You Can Trust

We have discussed Webflow vs Wix and what each offers, what’s right for your business, and how you should choose an agency. 

I would recommend opting for Buzz Interactive, a Webflow agency based in Virginia that has been helping businesses create websites on Webflow for more than 5 years. 

Get in touch with the team at Buzz Interactive and they will assist you in not only making your website visually appealing but also functional. 

FAQs

Is Webflow better or Wix?

We compared Webflow and Wix on 5 metrics, out of which on 4 factors Webflow was better than Wix. 

Who is Webflow best for?

Webflow is best for businesses that need a high level of personalization in website design without needing to code. 

Is Webflow better for SEO?

Yes, as Webflow allows for customization in the meta tags and URL structure its a better option if your focus is SEO.

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Explore Squarespace vs. Webflow and how each differs in terms of pricing and flexibility. 

“We have been running an offline business, but now as times are changing, we think it’s time to adopt in terms of establishing our brand’s digital presence. Some business owners suggested Webflow while others recommended Squarespace, which one should we choose”

A prospective lead commented on our LinkedIn post. 

Getting back to them in the comment section would have been back and forth with no real solution in the end.
So, we figured, why not write a blog on this topic? 

Webflow vs. Squarespace: Factors Considered to Rank Each

Webflow vs. Squarespace: Which One to Choose?

1. Design Flexibility and Customization

Webflow: Code-Level Design Freedom

Webflow’s database offers 2,000+ templates (1,000+ free and paid, plus third-party options that developers can take advantage of).

Customization Tools

• Flexbox Editor
• Animations & Interactions
• Webflow offers 4 default breakpoints which are desktop, tablet landscape, tablet portrait, and mobile.
• If you want to build a brand website, reusable color/font variables can come in handy for consistency.
• Code Export from HTML/CSS. 

Advanced Features

• CMS-Focused Design: You can build dynamic templates for blogs, portfolios, or e-commerce websites. 
• Figma Integration
• Custom Code: You can work with a Webflow agency to add scripts, modify headers/footers, or embed third-party tools.

Squarespace: Drag-and-Drop Templates

Squarespace has 180+ pre-designed templates (which is significantly less than Webflow). These are split into different categories such as ‘Art and Design’, ‘Entertainment’, and ‘Events’

Customization Tools

• Squarespace has a drag-and-drop section-based editor. However, there isn’t a full-page canvas editing option.
• Style Editor: Helps adjust fonts, colors, and spacing. 
• Limited CSS/JavaScript access (only on Business and Commerce plans).
• Mobile Editor: Tweaks are automated, but you can hide/show elements manually.

2. Performance and Speed: Overview

Webflow: A Powerhouse of Performance 

Speed Test Results: What Do They Say

• Average Load Time: 1.2–2.1 seconds (GTmetrix tests of 50+ Webflow sites).
• PageSpeed Insights Scores: 85–100/100 on mobile, 95–100/100 on desktop.
• Uptime: 99.99% (consistently monitored via independent trackers).

Advanced Optimization Tools

• Code Minification: Reduces file sizes by 20–30%.
• Image Optimization: It offers automatic WebP conversion and lazy loading. And the manual compression setting is tweaked for quality and dimensions. 
• Caching: Customizable cache headers and CDN caching rules.
• Asset Delivery: Asynchronous loading to prevent render-blocking.
• Server Response Time: 200–400ms

Squarespace: Less Optimized For Speed and Performance

Speed Test Results: What Do They Say

• Average Load Time: 2.5–3.5 seconds (based on GTmetrix tests of 50+ Squarespace sites).
• PageSpeed Insights Scores: 65–85/100 on mobile, 80–95/100 on desktop.
• Uptime: 99.94% (monitored via UptimeRobot over 12 months).

Note: Unlike Webflow, Squarespace doesn’t offer advanced optimization tools that businesses can take advantage of.

3. Which Website Builder is Scalable?

Webflow: Synonymous With Growth

Webflow is designed to accommodate growing businesses:

• Webflow allows for dynamic content management that scales with business needs.
• You can easily add new functionalities as your business evolves, such as features or services. 

Squarespace: Best for Simpler Sites

Squarespace is the best option for you if you are running a small business with minimal chances of growth. Here’s what Squarespace offers: 

• Squarespace is less flexible to add complex features or integrations.
• This website builder does not support extensive modifications.

4. SEO: Which One Has a Higher Chance to Rank on Google?

Webflow: Comprehensive SEO Tools

Webflow provides robust SEO capabilities:

• You can edit titles, descriptions, and alt text, which gives you the freedom to control what Google sees.
• Webflow has a clean semantic code that enhances search engine readability and indexing, which means good news if you want to rank on Google’s 1st page. 

Squarespace: Basic SEO Features

Squarespace offers essential SEO tools:

• Squarespace simplifies search engine indexing, which makes it easier for Google to crawl your website. 
• This website builder has clean URL structures, making sure that it's optimized for SEO.

5. E-Commerce: Where to Sell Your Products?

Webflow: Flexible E-Commerce Solutions

1. Customizable Storefront and Checkout Experience

• Customizable product pages.
• Webflow visual editor can help business owners customize user journeys from product selection to checkout. 

2. Product and Inventory Management

• Supports Digital and Physical Products
• Flexible Inventory Control

3. Payment Processing & Transaction Fees

• Payment Gateways: Supports Stripe, Apple Pay, and Google Pay for global transactions. However, it does not support PayPal.
• Lower Transaction Fees: Webflow does not charge additional transaction fees.

4. Shipping and Fulfillment

• Businesses can set flat-rate shipping, weight-based shipping, or location-based pricing.
• For automated order processing, you can integrate your Webflow e-commerce store with third-party plugins. 

Squarespace: E-Commerce Solution for Small Stores

1. Pre-Built Online Store Templates

• Squarespace uses pre-designed templates, making it a less creative option for your online store.
• The checkout process is less customizable.

2. Product and Inventory Management

• Offers built-in tools to sell physical goods, services, memberships, and digital downloads.
• Allows stock-level monitoring and low-stock alerts but lacks advanced automation.

3. Payment Processing & Transaction Fees

• Payment Gateways: Supports Stripe, PayPal, and Square
• There’s a 3% fee on the “Business” plan. 

4. Shipping and Fulfillment

• Real-time carrier shipping with FedEx, USPS, and UPS.
• Automatic shipping label printing for fulfillment.
• Cannot define highly specific conditions (such as how should the product be handled) like Webflow.

Pricing: Most Bang For Your Buck

Webflow: Pricing That Meets Your Needs

1. General Pricing Plan

2. E-Commerce Pricing Plan

Squarespace: A Pricey Plan for Small Businesses

Squarespace offers a 14-day free trial. This website builder is aimed at small businesses that are looking for a digital presence. 

Hidden Feature: Squarespace AI

Squarespace uses AI to help you build websites in just a day. The design can be customized, but there are limited options for you to make any desired changes. 

All you need to do is type out your brand name along with the colors and voice that you want the content to have. 

Conclusion 

In this Webflow vs. Squarespace, the former has taken the lead and has been declared the winner. 

But working with Webflow comes with a steep learning curve, which means you would spend more time learning than implementing. 

So, what’s the solution?

Working with a Webflow agency, that will handle customizations and help create your brand identity.

Over 26% of small businesses struggle with selecting the right eCommerce platform. 

Meet Jane (one of those from the 26%)

She’s a business owner, who spent weeks with her team, designing the website, only to realize it wasn’t attracting customers. 

She knew she needed an online store but felt stuck choosing between Webflow and Shopify. 

Choosing the wrong one could mean wasted time, money, and lost sales. So, which platform is the right fit? 

Let’s help Jane by making it easier to decide between Webflow vs. Shopify. 

What is Webflow?

Webflow is a web design tool that features a CMS and a hosting platform. It helps businesses create user-friendly and responsive websites.

What is Shopify? 

Shopify is specifically meant for e-commerce platform businesses who are looking to run an online store. This platform also offers hosting services which businesses can take advantage of. 

Webflow Vs Shopify: Setting Up

1. Webflow

Design-First Approach

Webflow does not provide a guided onboarding process specifically for e-commerce. You start with a blank canvas or a template. 

This means you need to manually design your store layout. A Webflow design agency can help you with that. 

Manual Configuration

You would be manually required set up the navigation, product pages, and checkout flow. 

This helps differentiate your brand from the competition, which means more clicks and eventually an increase in conversions.  

Hosting & Security Require Setup

Webflow provides hosting but requires a separate setup for custom domains. 

You must configure your own SSL certificate and site settings for security.

Payment Setup Takes More Steps

Webflow supports only Stripe and PayPal, meaning fewer payment options compared to Shopify. You must manually configure Stripe to accept payments. 

Limited Pre-Built Apps

Webflow does not have a built-in app store like Shopify, meaning you have to rely on third-party integrations via Zapier or APIs, which takes more time and technical knowledge.

2. Shopify

Step-by-Step Onboarding

Shopify provides a setup wizard that guides you through the entire process, from creating an account to adding products and setting up payments.

Pre-Built Store Themes

In this Webflow vs. Shopify debate, the latter offers over 100 free and paid themes that are mobile-responsive and ready to use. 

You can select a theme, add a logo, customize colors, and launch your store. 

This however may sound easier option but lacks customization, meaning your store would look like any other. 

One-Click Apps & Integrations

Shopify’s App Store allows you to integrate third-party tools with one click. Whether it’s payment gateways, marketing tools, or dropshipping apps, everything is just a click away. 

Automatic Hosting & Security

Shopify includes hosting and security in its pricing, meaning you don’t have to worry about technical configurations like SSL certificates or server setup. 

Shopify also optimizes speed and performance automatically.

Webflow Vs Shopify: Features Overview

Features of Webflow

1. Visual Web Design & Development

• You can create layouts visually without writing code.
• The websites you create with Webflow will automatically be adjusted for different screen sizes.
• These include scroll-based animations, hover effects, and micro-interactions.
• A dynamic content system for blogs, portfolios, and business sites.

2. Hosting & Deployment

• Webflow’s hosting server is backed by AWS, which means fast and reliable infrastructure.
• If you have an existing domain, you can connect that with Webflow or purchase one from Webflow. 
• Webflow websites are frequently backed up to prevent any data loss. 

3. E-commerce Capabilities

• If you want to focus on branding and stand apart from the competition, Webflow allows you to create customized stores.
• Helps businesses track and manage inventory, allowing for forecasting and strategic decisions. 
• Brands can customize the checkout pages to create a better user experience. 

4. Custom Code & Integrations

• You can add HTML, CSS, and JavaScript for advanced functionality (as shown above).
• Connect with tools like Zapier, Google Analytics, and Mailchimp, for better visibility of what’s going on and how you can improve various aspects. 
• Hire developers to access Webflow’s API to extend its functionality. 

Features of Shopify

1. Inventory & Order Management

• Your brand can track SKUs, stock levels, and variants. If the customer returns your product, order processing and exchanges are streamlined via Shopify.
• You can have all sales (both online and offline) in one place via Shopify POS. 

2. Analytics & Reporting

• With in-built tools, you can track sales, customer behavior, and traffic.
• Generate performance reports to understand what’s going well and what isn’t. This will help you make sound strategic decisions. 

3. Multichannel Selling

• With Shopify, you can sell on Facebook, Instagram, TikTok, etc.
• List products on Amazon, eBay, and more.
• Update a picture or product description with Shopify’s app.

4. International Selling

• Shopify accepts payments in local currencies if your customers are from all over the world. 
• You can translate the entire store, as per the language in that region. Such as German, if someone in Berlin visits your Shopify store. 
• Integrates with carriers like DHL, UPS, and FedEx.

5. Shipping & Fulfillment

• If the order is in bulk or is selling during an off-season, you can negotiate discount rates with your vendors. 
• Generate shipping labels directly.
• You can install third-party apps such as Oberlo for dropshipping.

SEO: Webflow Vs Shopify

1. URL Structure & Customization

Webflow

• Offers full control over URL structures, enabling clean, customizable, and hierarchical URLs.
• Allows removal of unnecessary subdirectories, reducing URL depth.

Shopify

• Restricted URL structure.
• Cannot fully modify or remove these pre-defined URL structures, which may impact SEO flexibility.

2. Page Speed & Core Web Vitals

Webflow

• Uses cleaner HTML, CSS, and JavaScript, resulting in faster page loads.
• Allows manual optimization of assets, including custom lazy loading and WebP image formats.
• Offers built-in CDN (Content Delivery Network) through Fastly and AWS.

Shopify

• Themes often rely on third-party apps, which increase page load times due to excessive JavaScript and CSS.
• Although it uses CDN (Cloudflare), excessive liquid code in themes can slow down performance.
• Shopify’s default lazy loading is automatic, but it does not allow granular control like Webflow.

3. Technical SEO Features

Webflow

• Offers direct control over meta titles, meta descriptions, and alt text.
• Allows users to customize robots.txt and edit canonical tags manually.
• Provides structured data (Schema.org) integration without third-party plugins.

Shopify

• Automates some SEO fields, but does not allow full customization of robots.txt.
• Requires third-party apps (e.g., SEO Manager) for structured data and rich snippets.
• Some themes may use dynamic meta tag generation, which is not always SEO-optimal.

Pricing Plan: Webflow Vs Shopify

Factors That Impact Pricing Plan

Shopify Pricing Plans

1. Starter Plan – $5/month
2. Basic Shopify – $39/month
3. Shopify (Standard Plan) – $105/month
4. Advanced Shopify – $399/month
5. Shopify Plus – Starts at $2,000/month

Webflow Pricing Plans

Webflow Site Plans (For Hosted Websites)

1. Basic Plan – $14/month (billed annually)
2. CMS Plan – $23/month
3. Business Plan – $39/month
4. Enterprise Plan – Custom Pricing

Webflow eCommerce Plans

These plans are required if you want to create an online store with Webflow.

1. Standard Plan – $29/month
2. Plus Plan – $74/month
3. Advanced Plan – $212/month

Conclusion

In this Webflow vs. Shopify, it’s important to consider the main purpose of the website. Webflow is a great choice for those who prioritize brand design and content marketing for their online store.  

On the other hand, Shopify is the best option for those who are focused purely on growing an e-commerce business. 

It offers powerful sales tools, including features for dropshipping and subscriptions, making it ideal for businesses that need advanced selling capabilities that require little to no customizations. 

Businesses lose up to 35% of their leads due to poor UX design. 

Factor that in with how difficult it is to gain leads in the first place, and you're basically setting money on fire.

But creating a website that truly represents your brand and drives business growth isn't easy.

This is where hiring a top Webflow agency can make all the difference. With their expertise, you can transform your online presence into a powerful marketing tool. In this article, we spotlight the best Webflow agencies in the US that can elevate your website to the next level.

Top Webflow Agencies Compared

What Makes a Top Webflow Agency?

Not all Webflow agencies are created equal. 

Some will think this is a good website:

The best webflow agencies will combine technical expertise with a deep understanding of your business goals. Here’s what you should look for when choosing the right Webflow agency:

• Expertise in Webflow Development and Design: You need an agency with certified Webflow experts who know the platform inside out.
• Proven Portfolio and Client Success Stories: Look for agencies that showcase diverse, high-impact projects that demonstrate their ability to deliver real results.
• Industry Recognition and Certifications: Awards from platforms like Awwwards and Clutch signal high-quality work and industry respect.
• Focus on Custom Design, Scalability, and User Experience: Choose agencies that prioritize bespoke designs and seamless UX to help scale your business efficiently.

Web Development Agency Rating System

These factors ensure that your Webflow agency isn’t just building websites—they’re creating digital experiences that drive your growth and customer engagement.

Related: What is Good Website Design?

Top Webflow Agencies in the US

ThreeSixtyEight

Baton Rouge, LA

Overall Score: 3.75

ThreeSixtyEight excels at brand storytelling and creative campaigns. Their expertise in design and project management is notable, but their focus on branding sometimes limits advanced technical implementations and SEO-specific projects.

• Design Quality: 4
• Technical Expertise: 4
• Project Management: 4
• SEO & Performance: 3
• Client Satisfaction: 4
• Innovation & Awards: 3
• Value for Money: 4
• Industry Experience: 4

What They Do Well:

• Branding and storytelling-driven web design.
• Full-service creative campaigns.
• Expertise in UX-focused brand experiences.

Highlight Clients: Visit Baton Rouge, Pepsi, Blue Cross Blue Shield

Insight: If you want a brand-focused Webflow website with a creative edge, ThreeSixtyEight stands out.

Refokus

New York, NY

Overall Score: 4.88

Refokus stands out with visually stunning, award-winning websites. Their technical prowess, client satisfaction, and consistent industry recognition make them a top choice for premium Webflow projects.

• Design Quality: 5
• Technical Expertise: 5
• Project Management: 4
• SEO & Performance: 5
• Client Satisfaction: 5
• Innovation & Awards: 5
• Value for Money: 5
• Industry Experience: 5

What They Do Well:

• High-end Webflow websites with award-winning design.
• Strategic, data-driven digital experiences.
• Emphasis on design-led digital transformation.

Highlight Clients: Webflow, Airtable, Hotjar

Insight: Best suited for companies looking for visually stunning, award-worthy websites.

SVZ Design

Los Angeles, CA
Overall Score: 3.88

SVZ Design is a reliable choice for long-term projects that require brand-driven production. While they deliver solid design and technical quality, some projects may experience slower turnarounds due to their comprehensive service approach.

• Design Quality: 4
• Technical Expertise: 4
• Project Management: 3
• SEO & Performance: 4
• Client Satisfaction: 4
• Innovation & Awards: 4
• Value for Money: 4
• Industry Experience: 4

What They Do Well:

• Strategy-driven brand production.
• Long-term partnerships for continuous development.
• Comprehensive product and brand design.

Highlight Clients: Google, Spotify, Netflix

Insight: Choose SVZ Design if you want a dedicated partner for continuous web development.

Amply

San Francisco, CA

Overall Score: 4.50

Amply specializes in creating scalable B2B websites with exceptional technical integration. Their expertise in custom design and marketing-driven projects sets them apart, though occasional budget considerations affect their value-for-money rating.

• Design Quality: 5
• Technical Expertise: 5
• Project Management: 4
• SEO & Performance: 5
• Client Satisfaction: 4
• Innovation & Awards: 4
• Value for Money: 4
• Industry Experience: 5

What They Do Well:

• Scalable B2B websites tailored for marketing teams.
• Seamless Webflow development and design.
• Custom integrations for marketing automation.

Highlight Clients: Salesforce, Slack, HubSpot

Insight: Perfect for B2B companies needing marketing-driven web development.

Flow Ninja

Stockton, CA

Overall Score: 5.00

Flow Ninja delivers a flawless balance of design, technical expertise, and client service. Their high-profile portfolio and consistent success in complex projects make them an industry leader with unmatched ratings.

• Design Quality: 5
• Technical Expertise: 5
• Project Management: 5
• SEO & Performance: 5
• Client Satisfaction: 5
• Innovation & Awards: 5
• Value for Money: 5
• Industry Experience: 5

What They Do Well:

• Advanced Webflow development and SEO optimization.
• Custom CMS and complex site structures.
• Strong project management and client support.

Highlight Clients: Meta, Twitch, TechCrunch

Insight: Ideal for businesses requiring technically complex and scalable Webflow websites.

Finsweet

Jersey City, NJ

• Overall Score: 4.50

Finsweet excels in Webflow development with deep technical integrations and complex projects. Their strong focus on technical customizations and automation makes them ideal for advanced enterprise needs.

• Design Quality: 5
• Technical Expertise: 5
• Project Management: 4
• SEO & Performance: 4
• Client Satisfaction: 4
• Innovation & Awards: 5
• Value for Money: 4
• Industry Experience: 4

What They Do Well:

• Complex Webflow integrations and custom solutions.
• Automation through custom Webflow tools.
• Extensive third-party service integration.

Highlight Clients: Postmates, Shopify, Techstars

Insight: If your project needs extensive customization, Finsweet is the go-to.

Edgar Allan

Atlanta, GA

Overall Score: 4.00

Edgar Allan combines creative storytelling with app development and branding. While their creative and design approach is strong, complex technical implementations and SEO performance may be less robust.

• Design Quality: 4
• Technical Expertise: 4
• Project Management: 3
• SEO & Performance: 3
• Client Satisfaction: 4
• Innovation & Awards: 4
• Value for Money: 3
• Industry Experience: 4

What They Do Well:

• Comprehensive web design and app development.
• Narrative-driven website design.
• Branding and creative storytelling.

Highlight Clients: Mailchimp, Squarespace, Amazon

Insight: Great for businesses looking for both web design and application development.

Flowout

San Diego, CA

Overall Score: 4.75

Flowout is known for its fast project turnaround and subscription-based development model. They consistently deliver high-quality projects with a focus on scalability and performance optimization.

• Design Quality: 5
• Technical Expertise: 5
• Project Management: 5
• SEO & Performance: 5
• Client Satisfaction: 5
• Innovation & Awards: 4
• Value for Money: 5
• Industry Experience: 5

What They Do Well:

• Fast, subscription-based web development services.
• Unlimited monthly design requests.
• High-speed project turnarounds.

Highlight Clients: Canva, Adobe, Asana

Insight: A top pick if you need continuous web updates with a predictable budget.

Creative Corner Studio

New York, NY

Overall Score: 4.25

Creative Corner Studio excels at combining web design with marketing campaigns. They are a great fit for businesses looking for an all-in-one creative and digital marketing solution.

• Design Quality: 4
• Technical Expertise: 4
• Project Management: 4
• SEO & Performance: 4
• Client Satisfaction: 4
• Innovation & Awards: 4
• Value for Money: 4
• Industry Experience: 4

What They Do Well:

• Custom websites paired with effective digital marketing.
• Full branding and creative services.
• Strategic content-driven campaigns.

Highlight Clients: Coca-Cola, Nike, Microsoft

Insight: Best for businesses looking to combine web design with marketing strategies.

Superside

New York, NY

Overall Score: 4.40

Superside is a reliable, all-in-one design and development partner. Their scalable creative production makes them an excellent fit for growing businesses needing continuous creative support, but also positions them a little lower than dedicated webflow development agencies.

• Design Quality: 4
• Technical Expertise: 4
• Project Management: 4
• SEO & Performance: 4
• Client Satisfaction: 4
• Innovation & Awards: 4
• Value for Money: 4
• Industry Experience: 4

What They Do Well:

• Full-stack web design from concept to launch.
• Scalable creative production.
• Tailored branding and design solutions.

Highlight Clients: Amazon, Spotify, LinkedIn

Insight: Perfect for businesses looking for a one-stop-shop for complete web solutions.

How to Choose the Right Webflow Agency for Your Business

Choosing the right Webflow agency can be the difference between a successful online presence and a digital project that falls flat. Here’s how to make the best choice for your business:

• Define Your Project Goals: Know what you want to achieve, whether it’s a complete website overhaul or specific feature development.
• Check Industry Experience: Look for agencies with experience in your niche or industry.
• Review Portfolios and Case Studies: See what kind of results the agency has delivered in the past.
• Evaluate Communication and Support: Ensure the agency has a clear communication process and offers ongoing support after launch.
• Consider Budget and Timelines: Get clear estimates and confirm that the agency can work within your timeframe and budget.

Why Partner with a US-Based Webflow Agency?

Working with a US-based Webflow agency offers several advantages that can directly impact your project’s success:

• Access to Top Talent: US-based agencies are home to some of the best Webflow designers and developers in the world.
• Time Zone Compatibility: With overlapping business hours, project communication is faster and more efficient.
• Understanding of Local Market Trends: US-based teams are familiar with market dynamics, customer behavior, and compliance standards.
• Reliable Project Management: Expect clear communication, structured workflows, and a commitment to project deadlines.
• Long-Term Support: Many US agencies offer post-launch maintenance and updates, ensuring your website stays competitive.

By partnering with a US-based Webflow agency, you gain a trusted digital partner committed to delivering results that align with your business goals.

FAQs

Do any big companies use Webflow? 

Yes, many big companies use Webflow for their websites, including major brands like Dropbox, Dell, and Upwork. Webflow's scalability and design flexibility make it a top choice for enterprises looking to deliver modern and interactive web experiences.

Do agencies use Webflow? 

Absolutely. Creative agencies worldwide use Webflow to design and develop high-performing, visually stunning websites for clients. The platform's no-code approach and powerful CMS enable agencies to build faster and deliver custom solutions.

Is Webflow in high demand? 

Yes, Webflow is in high demand as more businesses seek visually appealing, responsive websites without relying on traditional code-heavy development. Its ease of use, combined with advanced design capabilities, has made it a go-to platform for web designers and developers.

Do companies hire Webflow developers? 

Yes, companies actively hire Webflow developers to create, manage, and scale their websites. Skilled Webflow developers are valued for their ability to build custom websites that prioritize user experience, responsiveness, and performance.

Conclusion

Investing in a professional Webflow agency can elevate your brand and provide long-term business growth. The agencies highlighted in this article have proven track records, creative expertise, and a commitment to driving results.

Whether you're looking for advanced technical integrations, innovative designs, or scalable digital solutions, the right Webflow partner can turn your vision into reality.

Take the next step—review these agencies, reach out, and transform your online presence today.

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We often hear this: “We want to revamp our About Us page but have no idea where to start—any suggestions?”

That question came from a SaaS team during a recent webinar, but it’s one we’ve heard from countless small businesses. Instead of sending a rushed response, we decided to put together this guide- packed with standout examples - to spark inspiration and help you craft an About Us page that truly reflects your brand.

So, without further ado, here are the best About Us pages for small businesses. 

What is an About Us Page?

Example: A business owner wants to work with a Webflow agency, but before hitting that ‘Contact Us’ button, they would want to know more about the company and the values it stands for. 

Immediately, they would click on the ‘About Us’ page and understand a bit about how the company operates, and its key stakeholders. 

Data Doesn’t Lie: 59% of consumers said they would more likely purchase from a brand they trust. That number jumps to 79% of younger Gen Z consumers. 

Taking Advantage: The above statistic is the reason your business should consider revamping the ‘About Us’ page. Tell your brand story in such a way that it resonates with other businesses. 

Components of an About Us Page

Get Inspired: Best About Us Pages for Small Business

1. Hugging Face

Hugging Face is an open-source community where live AI model demos are uploaded.

Our Thoughts: Hugging Face About Us Page

1. It showcases Recent Activity, such as Person XYZ uploaded or updated a dataset 4 hours ago. This is a dynamic About Us page that’s being constantly updated. 
2. It has a section of individuals who are part of Hugging Face community, like-minded people discussing AI and datasets. 
3. Hugging Face also has Spaces (Groups) for discussing different topics, such as Upcoming AI Conferences. 
4. The About Us page has a gradient color pattern, and the page is designed like a coding platform, giving it a technical and data-driven approach.

2. Duolingo

Duolingo is a free language learning app that helps individuals learn more than 40 languages. 

The lessons are prepared in a bite-sized manner, to make learning a fun experience.  This website ranks among the top for the best 'About Us' pages for small businesses.

Our Thoughts: Duolingo’s About Us Page

1. Duolingo’s primary brand color is green, specifically a bright, cheerful shade often associated with growth, learning, and positivity. 
2. The typography choice ensures that the content feels casual, engaging, and easy to digest.
3. The use of illustrations instead of photos reinforces Duolingo’s identity as a playful, approachable, and modern brand.

3. Glossier

Glossier is a skincare brand. It focuses on creating makeup that justifies your skin tone and doesn’t hide your natural beauty but embraces it.  

This is one of the most conscious ‘About Us’ pages for small businesses. 

Our Thoughts: Glossier’s About Us Page

1. The page is clean, aesthetically pleasing, and focuses on storytelling rather than being cluttered.
2. Glossier has a simple, modern layout with plenty of white space. 
3. The text is neatly organized, making it easy to read. 
4. Glossier’s About Us page balances text with images. High-quality photos and visuals of products help make the page feel personal and relatable. 
5. The brand has a soft, pastel-themed aesthetic.

4. Oatly

Oatly is a Swedish food company, that makes products from oats. This brand encourages healthy living, while also being sustainable to the environment. 

Our Thoughts: Oatly’s About Us Page

1. The tone of the content is conversational and humorous, engaging readers with a light-hearted narrative that conveys Oatly's mission and values
2. The page features a clean layout with ample white space, allowing the content to stand out without distractions. 
3. The typography is intentionally varied, combining bold, quirky fonts for headings with more straightforward, creating a dynamic visual hierarchy. 
4. The color palette is minimalist, predominantly utilizing black text on a white background, which aligns with Oatly's overall branding strategy. 

5. MidJourney

Creating the best About Us pages for small businesses requires a balance between storytelling and clarity, which is greatly executed by Midjourney. 

It is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.

Our Thoughts: Midjourney’s About Us page

1. The page has a futuristic, artistic, and minimalistic approach, reflecting the brand’s identity as an AI-powered image-generation tool.
2. The page often features deep shades like black or dark blue, giving it a sleek and modern feel.
3. Contrasting colors like neon blues, purples, and soft pastels add a futuristic touch.
4. The fonts are clean, modern, and easy to read, usually in white or light gray to stand out against the dark background.

6. Rivian

Rivian manufactures long-range electric vehicles that are designed for adventure. This company makes sure that the EVs are environmentally friendly and are playing a role in reducing carbon footprint. 

Businesses that focus on sustainability can take inspiration from the best About Us pages for small business, such as that of Rivian’s. 

Our Thoughts: Rivian’s About Us Page

1. The layout is clean and modern, with a strong visual emphasis on nature and outdoor exploration
2. The page features full-width, high-quality images showcasing Rivian vehicles in scenic outdoor locations.
3. The page walks visitors through Rivian’s mission, values, and journey, creating a strong emotional connection.
4. The page primarily uses earthy and neutral colors, such as shades of blue, green, and gray, which complement Rivian’s nature-focused branding.

7. Brightcove

Brightcove is a secure streaming technology that allows companies to build a reliable connection with their audiences. 

This video platform ensures that content can be monetized across different channels. 

Our Thoughts: Brightcove’s About Us Page

1. Brightcove has a clean and modern aesthetic. The page utilizes a predominantly white background, creating a sense of openness and clarity. 
2. Headings are bolded to draw attention, while body text maintains a consistent size and spacing, contributing to an organized layout.
3. To complement the white background, the design incorporates subtle accents of color that align with Brightcove's brand identity. 
4. The user-friendly nature of the ‘About Us’ page ensures that visitors can find what they're looking for without confusion.

8. GIPHY

GIPHY is an online platform where individuals can search for, share, and create GIFs, which are short-form looping video clips. You can even upload and customize GIFS as you like. 

Our Thoughts: GIPHY’s About Us Page

1. GIPHY has a clean design and is user-friendly, ensuring visitors can easily navigate and understand its mission and offerings.
2. The GIPHY logo, featuring bold and vibrant colors, is prominently displayed, reinforcing brand recognition.
3. Simple and legible fonts are used throughout the page, enhancing readability. Headings are bolded to draw attention, while body text maintains a consistent size and style.

9. RXBAR

RXBAR is a protein bar brand, known for being made with simple, real food ingredients like egg whites, nuts, and dates. 

Each bar contains approximately 12g of protein and is gluten-free, promoting healthier living. 

Our Thoughts: RXBAR About Us Page

1. The page has a white background with bold text that stands out, giving the target audience a look into how they operate and the ingredients they use. 
2. Throughout the page, images complement the text, providing visual context to the story. For instance, there are photos of the founders in their early days, snapshots of the initial kitchen setup, and pictures showcasing product packaging evolution. 
3. The use of ample white space ensures that both text and images stand out without distractions. This approach mirrors the brand's packaging strategy, which emphasizes clarity and simplicity. 
4. The content is also clever yet simple, it doesn’t have jargon so that the target audience can easily understand. 

Conclusion

So you are inspired by one of the About Us page examples above, and are now looking for someone to implement those quirky and creative designs?

We would recommend opting for a Webflow agency. They would help create a custom website for you and ensure that it meets and goes beyond your expectations. 

If you like the typography of RXBAR and the animation style of GIPHY and want to create something magical, contact Buzz Interactive.

“Wait—you can run an online store on Webflow?”

That’s the reaction many people have when they realize Webflow isn’t just for portfolio websites or landing pages anymore. As the no-code development movement grows and design-led brands crave more visual freedom, Webflow has stepped up with its own e-commerce solution. 

But here’s the real question: Is Webflow actually good for e-commerce, or are you better off with Shopify or WooCommerce?

In this guide, we’ll break down everything you need to know — from design capabilities and integrations to scalability and who Webflow is really built for. 

Whether you're a creative founder, a boutique brand, or just exploring options, this post will help you decide if Webflow is the right fit for your online store.

What Is Webflow E-commerce?

Webflow E-commerce is an extension of the core Webflow platform that lets you design, build, and launch online stores — all visually, without writing a single line of code. If you’re familiar with Webflow’s website builder, think of e-commerce as the same drag-and-drop design power, but with product pages, shopping carts, checkout flows, and inventory controls added to the mix.

The biggest appeal? Design freedom. Unlike rigid templates on traditional platforms, Webflow gives you pixel-level control over your storefront — no compromises on branding, layout, or UX. You’re not locked into pre-set structures, which means your store can look and feel exactly how you want.

Webflow’s e-commerce features include:

• Custom product pages and CMS-based collections
• Built-in checkout and order management
• Stripe and PayPal integration for payments
• Automatic tax calculation and email notifications
• SEO controls, animations, and responsive design

Still, it’s important to note that while Webflow covers the basics, it’s not trying to compete head-on with enterprise-grade platforms. If you’re asking, “Can you build e-commerce on Webflow?” — the answer is a confident yes. But how far you can take it depends on your store’s complexity, product count, and the features you need.

Advantages of Using Webflow for E-commerce

Webflow’s strength lies in one word: control. If you're the kind of brand that wants more than just a basic store — one that values storytelling, sleek visuals, and interactive experiences — Webflow gives you the creative runway to bring your vision to life. Here's what makes it stand out:

1. Total Design Freedom (Without Code)

Webflow isn't just drag-and-drop — it's design-first. You have full control over every element on your site, from product grid layouts to custom animations and transitions. No templates, no limits. That makes it a favorite among designers and brands that want a truly unique storefront.

2. Built-In SEO and CMS Power

Unlike many e-commerce platforms, Webflow includes a robust content management system (CMS) and granular SEO controls. This means you can easily create blog content, landing pages, and product updates — all while optimizing for search engines right inside the platform.

3. Fast, Secure Hosting with Global CDN

Every Webflow site comes hosted on Amazon Web Services (AWS) with a global content delivery network (CDN). You get blazing-fast load times, SSL security, automatic backups, and peace of mind — without having to manage hosting yourself.

4. Seamless Animations & Interactions

Need a subtle microinteraction on your “Add to Cart” button? Want your product pages to scroll like a story? Webflow's built-in interactions panel lets you create stunning animations natively — no JavaScript, no plugins.

5. Integrates with the Tools You Already Use

Webflow plays nicely with popular services like Stripe, PayPal, Mailchimp, Memberstack, Airtable, and Zapier. So if your store needs more features like subscriptions, gated content, or email flows, you can build those in with ease.

In short, if you’re running a content-heavy, design-forward store — or you just want full control over how your shop feels — Webflow gives you that creative freedom without sacrificing performance.

Limitations of Webflow for E-commerce

As much as Webflow shines in design and flexibility, it’s not without its trade-offs — especially when you stack it against e-commerce giants like Shopify or WooCommerce. If you’re planning to scale aggressively or run a feature-rich store, here are a few limitations to keep in mind:

1. Missing Advanced E-commerce Features

Out of the box, Webflow covers the basics — product pages, checkout, and order management. But it lacks native support for things like:

• Subscriptions or recurring billing
• Customer accounts and wishlists
• Multi-language or multi-currency functionality

You can work around some of this with third-party tools like Memberstack or Stripe Billing, but it adds extra setup and cost.

2. Scalability Isn’t Its Strong Suit

Webflow is perfect for small to mid-sized stores, but if you’re planning to manage thousands of SKUs, run wholesale pricing tiers, or build complex backend workflows — you’ll quickly feel boxed in. Bulk product imports, advanced inventory management, and customer segmentation aren’t Webflow’s strong points.

3. Limited Payment Gateways

Right now, Webflow only supports Stripe, PayPal, and Apple Pay (via Stripe). That works for most U.S.-based or global stores, but if you’re operating in a region with specific gateway needs, you might hit a wall.

4. Reliance on Third-Party Tools

To unlock more advanced functionality — think product reviews, live chat, loyalty programs, or advanced analytics — you’ll need to integrate third-party services. While Webflow’s ecosystem is growing, it doesn’t match the massive plugin libraries of WooCommerce or Shopify.

So while Webflow can absolutely power a beautiful, functional store, it's best suited for brands that don’t need a highly complex e-commerce setup. If your store depends on niche features or large-scale operations, you may find yourself hacking your way around its limitations — or reconsidering your platform choice entirely.

Webflow vs Shopify for E-commerce: Which One’s Better?

If you're stuck between Webflow vs Shopify for eCommerce, you're not alone. Both platforms are powerful in their own right — but they serve very different purposes. Choosing the right one depends less on which is “better” overall and more on which fits your goals.

Let’s break it down.

Design & Customization: Webflow Wins

Webflow gives you full visual control with its powerful designer. You’re building layouts from scratch — not editing pre-built templates. It’s ideal for brands where the shopping experience matters just as much as the products.

Shopify, on the other hand, is more structured. You choose a theme and customize within its constraints, unless you dive into Liquid code. For most stores, that’s fine. But if your brand lives and dies by aesthetics, Webflow is the clear winner.

E-commerce Functionality: Shopify Wins

Shopify was built for e-commerce, and it shows. It has:

• 100+ payment gateways
• Multi-currency, multi-language support
• Built-in analytics and abandoned cart recovery
• An enormous app ecosystem

Webflow covers the basics but lacks many of these out of the box. If you're running a serious store with global customers and complex logistics, Shopify is the better choice.

Integrations & Ecosystem: Shopify Wins Again

From email marketing to inventory syncing, Shopify has thousands of plugins, apps, and themes to choose from — most with one-click installs. Webflow’s integrations are growing, but still limited. Many advanced features require custom work or third-party tools like Zapier, Finsweet, or Memberstack.

Ease of Use: Tie

• Webflow has a steeper learning curve, especially if you’re not used to thinking in terms of layout, spacing, and design structure.
• Shopify is more beginner-friendly for store owners — set up a theme, upload your products, and you’re live.

Bottom Line:

• Choose Webflow if you're building a design-first brand, running a smaller product catalog, and want total creative control.
• Choose Shopify if you're aiming for scalability, need robust e-commerce features, or plan to grow fast.

Webflow vs WooCommerce for E-commerce: A Visual vs Flexible Showdown

When comparing Webflow vs WooCommerce for eCommerce, you’re really comparing two very different philosophies:

• Webflow is a visual-first, all-in-one platform.
• WooCommerce is a plugin that turns WordPress into a fully customizable online store.

Both are capable, but they cater to different types of users.

Design Flexibility: Webflow Wins

Webflow is unmatched in front-end design flexibility. You can craft pixel-perfect product pages, interactive experiences, and fully branded layouts — all visually. If you’re a designer or creative business, Webflow makes it easy to launch a stunning store without touching code.

With WooCommerce, design depends on the WordPress theme you choose. Want something highly custom? You'll likely need a developer to work with PHP and CSS — or settle for a page builder like Elementor.

Custom Functionality: WooCommerce Wins

WooCommerce is open-source and endlessly extendable. You can:

• Add custom shipping rules
• Connect virtually any payment gateway
• Build complex customer workflows

With tens of thousands of WordPress plugins available, WooCommerce is incredibly powerful if you know what you're doing (or have a developer who does). Webflow, by contrast, has more limited built-in features and relies heavily on third-party services for advanced capabilities.

Maintenance & Hosting: Webflow Wins

Webflow is fully hosted. That means you don’t worry about updates, servers, or plugin conflicts. Everything is managed in one place — a huge plus if you want simplicity.

WooCommerce, however, requires hands-on work. You’re responsible for:

• Hosting and server performance
• Plugin and theme updates
• Security patches

If you’re not tech-savvy or don’t have an IT partner, this can become a headache over time.

Final Verdict:

• Webflow is better for design-led stores that want simplicity and beautiful UX without the maintenance burden.
• WooCommerce is ideal for complex, highly customized e-commerce setups — especially when you need full control over backend logic.

Webflow vs Shopify vs WooCommerce for E-commerce

Final Analysis:

• Choose Webflow if your priority is design freedom, storytelling, and running a small to mid-sized store without worrying about hosting or maintenance. It's ideal for creative entrepreneurs and boutique brands.
• Choose Shopify if you're focused on growth, want an e-commerce engine that just works, and value a rich ecosystem of tools and apps. It's perfect for anyone looking to scale fast with minimal technical setup.
• Choose WooCommerce if you need complete backend control, custom workflows, or are already comfortable with WordPress. It's a developer-friendly choice for complex, flexible stores — but comes with added responsibility.

FAQs: Webflow E-commerce Answered

Can you build ecommerce on Webflow?

Yes, you can build fully functional online stores using Webflow. It includes product listings, a checkout system, cart functionality, and order management — all without code. Ideal for design-first brands and smaller stores.

Is Webflow better than Shopify for ecommerce?

Webflow is better for visual design flexibility and custom storefronts, while Shopify is stronger in e-commerce features, scalability, and integrations. Choose Webflow if design control is your top priority; choose Shopify if you want robust, out-of-the-box e-commerce functionality.

Which platform is best for an ecommerce website?

There’s no one-size-fits-all:

• Webflow is best for small, creative, design-led stores.
• Shopify is best for fast-growing, product-focused businesses.
• WooCommerce is best for stores that need advanced customization and control.

Is Webflow ecommerce better than WooCommerce?

Webflow is better for simplicity, visual design, and low-maintenance setups. WooCommerce is better if you need full control, advanced functionality, and are comfortable managing WordPress. For custom workflows, WooCommerce wins. For ease of use and design? Webflow takes it.

Is Webflow Good for E-commerce?

Webflow is a fantastic platform for e-commerce — but only if your needs align with what it does best. If you're a design-driven brand, managing a curated product lineup, and want a store that feels like your brand, not a template, Webflow is hard to beat.

But if you’re scaling fast, need complex features like customer logins, advanced payment flows, or want access to a massive app marketplace — platforms like Shopify or WooCommerce might serve you better in the long run.

At the end of the day, it’s not about picking the most popular platform — it’s about picking the one that fits your brand’s growth, style, and workflow.

Ready to Make Your E-commerce Brand Stand Out?

If you’re considering Webflow and want a store that turns heads and converts — we can help.
Reach out today and let’s build an e-commerce experience your customers won’t forget.

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Are you looking to create a visually appealing website, that tells your brand story? Webflow is where the creativity is at. 

But who should you work with, who should you hire

These are some questions that you should answer before signing a contract. 

We have shortlisted the top 6 platforms where you can hire Webflow developers and what red flags you should look out for.  

Top 6 Platforms to Hire Webflow Developers

1. Toptal

Toptal is a freelance platform, where you can hire Webflow developers who come under the industry’s top 3%. 

This platform is trusted by companies, who want to hire for projects lasting one to three months. 

Companies That Use Toptal to Hire Webflow Developers

• Kraft Heinz
• Bridgestone
• Duolingo
• Shopify

Toptal’s Client Onboarding Process

A client has to go through hurdles and hoops to find the perfect Webflow developer. 

Toptal has a 9-step client onboarding process which makes it a hassle to even get registered on the platform. 

Once this process is complete, there is a scheduled call with a sales representative from Toptal, who will assess your needs and help you get matched with a suitable Webflow developer. 

And if things don’t work out, this entire process starts again. 

What Do Business Owners Think About Toptal

We have written a detailed review of Toptal, you can read that to gain insights into what business owners think about the platform. 

2. Fiverr

Fiverr is an online marketplace that connects freelancers with businesses and individuals looking for services. 

The platform is known for its “gig” model, where freelancers list their services with set prices, though prices vary widely based on complexity and expertise.

Companies That Use Fiverr to Hire Webflow Developers

• Google 
• Facebook
• Netflix
• Microsoft

Fiverr’s Client Onboarding Process

1. Create a Fiverr Business Account
2. Search for ‘Webflow Developers’
3. Contact Freelancers
4. Forward Them the Project Details
5. Let the Work Begin!

The issue here is, that 100% of the total order amount is held in the escrow. 

For example, if you want to place an order worth $500, then that amount would be transferred to Fiverr, and once your work is complete the payment will be released to the freelancer. 

What If You’re Not Satisfied With the Work?

If you’re not satisfied with the work, you can request revisions (but each revision may cost you extra, depending on the freelancer you are working with). 

But, if you are still not happy with the results, you cancel the order and ask for a refund. But this too would require investigation, such as were all SOPs of the project met. 

This could take up to 2 to 3 weeks and all this time that $500 would still be with Fiverr, which means you can’t spend it elsewhere looking for Webflow developers on other freelance platforms. 

What Do Business Owners Think About Fiverr

3. Upwork

Upwork is a popular platform to hire freelance Webflow developers. 

It allows businesses to post job listings, review freelancer profiles, and hire experts for short-term or long-term projects.

Companies That Use Upwork to Hire Webflow Developers

• Zappos
• Motley Fool
• Hewlett-Packard
• Airbnb

Upwork’s Client Onboarding Process

1. Sign up using Google or Apple
2. Complete your profile and add payment details 
3. Post a job outlining details such as project scope, skills required, and deadline. 
4. Review proposals and interview prospective Webflow candidates
5. Pay once the project has been delivered. 

For hourly contracts, Upwork has a time tracker, a freelancer simply needs to input the hours worked, and the client gets billed accordingly. 

Whereas, for fixed projects, you would have to pay the escrow amount just like for Fiverr. 

Pro Tip: Work with freelancers that have job success scores above 90%. This ensures that you get high-quality work, delivered on time. 

What Do Business Owners Think About Upwork?

4. Freelancer

Freelancer is the world’s largest freelance marketplace. It allows business owners to hire freelancers of varying expertise from around the world. 

Companies That Use Freelancer to Hire Webflow Developers

• Deloitte
• Nasa
• Airbus
• Unilever

Freelancer’s Client Onboarding Process

1. Create an account on Freelancer 

2. Add relevant information about your business and payment methods

3. Post a Project, and enter relevant details such as scope of work, deadline, and payment plan

4. Once the job is live, you will receive bids, choose relevant ones, and begin the interview process. 

5. Choose the best Webflow developer that you want to work with

Note: Freelancer has a similar escrow system as Fiverr. However, the payment is released once you are satisfied with the end product. 

What Do Business Owners Think About Freelancer?

5. Flowremote

Flowremote is a platform that’s dedicated to hiring Webflow developers, this is what makes it unique amongst the others we have analyzed so far. 

It works like a typical job board, where business owners can post jobs and candidates can apply directly. 

Companies That Use Flowremote to Hire Webflow Developers

• Deskbird
• Mural
• Gorgias
• Onda
• Flowguys

Flowremote’s Client Onboarding Process

1. Click ‘Add Job’
2. Complete the details such as what you require and how can candidates reach out to you. 
3. A Stripe link will be sent to your email and once the payment is complete, the job post will go live. 

Note: For every job that is posted on Flowremote, you would have to pay. And there’s no guarantee that candidates would be applying. So basically, for a fixed dollar amount, your job post is getting impressions and no guaranteed result. 

6. Dribble

Dribble is a platform that works on matching criteria. It assesses your needs and matches you with the relevant freelancer. 

Companies That Use Dribble to Hire Webflow Developers

• Mailchimp
• Facebook
• Vimeo
• Asana

Dribble’s Client Onboarding Process

1. Create an account on Dribble using your email
2. Specify the skills that you are looking for
3. You can directly browse freelancers, post a full-time job, or just hire for a one-time job. 

Here’s how Dribble’s payment plan works: 

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Cons of Working With a Webflow Developer From Freelance Platforms

Hiring a Webflow developer from freelance platforms can come with challenges, such as inconsistent quality and reliability. 

Freelancers may vary widely in skill level, and some might lack expertise in advanced Webflow features like custom interactions, CMS setups, or responsive design. 

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Example: A developer might promise a complex animated website but deliver a layout that breaks on mobile devices or fails to integrate third-party tools properly. 

Additionally, freelancers might not follow best practices, such as clean code export or SEO optimization, leading to hidden issues that surface later.

Freelancers often juggle multiple projects, which can result in rushed work or missed deadlines. 

For instance, a developer might disappear mid-project, leaving the client stranded with an unfinished site.

Lastly, some freelancers might cut corners, like using unlicensed assets or skipping testing phases, which could lead to legal issues or a poorly functioning site. 

Unlike agencies, freelancers rarely offer structured contracts or backups, leaving clients vulnerable if things go wrong.

Conclusion

You must be thinking now, if not freelance Webflow developers, who should I work with?

Hiring an in-house Webflow developer would cost you more than $70,000/year (and this doesn’t include benefits such as health insurance). 

So going with this option is costly, what other option is there?

We would recommend working with a Webflow development agency. 

Such a company has Webflow experts who have been working with similar clients such as yourself and can help you scale.

“Webflow is known for its visual development features and claims to offer a clean and SEO-friendly structure. But is Webflow good for SEO, especially compared to traditional CMS platforms like WordPress?” — Mark (CEO of a SaaS company in California)

This is one of the most frequently asked questions when we try to convince leads why migrating to Webflow is a step in the right direction.

We think having an answer to this question in a blog would help business owners understand how Webflow SEO works and the degree of customization that is possible.

Is Webflow Good For SEO?

To give a straightforward answer, Webflow is good for SEO. You can add custom details that are optimized for SEO and help you rank on Google.

To understand how Webflow is good for SEO, we need to understand what sets it apart and what features can you optimize through this CMS platform.

Let’s explore how this happens. 👇

How is Webflow Different From Other CMS Platforms Like WordPress?

Is Webflow good for SEO? Here’s how it's better than other CMS platforms:

• Webflow adopts a visual-first approach
• You don’t have to install plugins, Webflow has all the functionalities built-in.
• Users can manage dynamic content visually
• Webflow provides built-in SEO tools and also supports multilingual websites

Webflow SEO: Getting Ranked on Google

1. Content is Everything

If you want to set title tags and meta description for a page, here’s an example you should follow:

A title tag should be 50 characters, whereas the meta description should be 160 characters and should have relevant keywords.

Note

Our Recommendation: Keyword Research Tool

When writing title tags and meta descriptions, it’s important to conduct keyword research. You can do this by analyzing what keywords are the competitors ranking on, and thentargeting ones that have high volume and low competition.

Once you have a list of potential keywords that you can target, start filtering according to Intent, KD, or Volume.

This will give you a blueprint of which keywords to target and which ones to avoid. If you are a SaaS business that offers services similar to Zapier, here are some keywords that you should target:

Once, you have chosen the relevant keywords, it’s time for you to research what the intent is on Google. Like if someone Googles ‘no code landing page’ what are the topic three results, and what’s the purpose of each page?

Writing Effective Title Tags and Meta Descriptions

• Each page should have a unique title tag
• The title tag should have 60 to 70 characters
• Include the keyword that you are targeting

2. Your Site Should Load in 3…2…1

When a business owner clicks on your website link and takes more than 3 seconds to load, that’s indication enough to open your competitor’s website that doesn’t take so long.

Not only this, the Gods at Google won’t rank a website that takes more than 3 seconds to load.

Here are some factors that might be slowing down your website:

3. Add Keyword to Image Alt Descriptions

In this, you can make use of the keywords researched in Step 1.

1. Go to Webflow Designer.
2. Open Page Settings.
3. Scroll to Custom Code → Before </body> tag.
4. Paste the following JavaScript snippet.
5. Replace “your-keyword-here” with your desired keyword.
6. Save and Publish.

Here’s what the backend looks like if you are building a custom Webflow website.

4. Google Loves Internal Linking

Internal linking basically allows Google to understand your website and which page is connected towhich one. If it's easier for the user to navigate, Google would rank your website on top.

Here’s an example:

1. Lands on: 10 Signs It’s Time to Rebrand Your Business
2. Clicks on internal link to: Branding Agency
3. Moves to: Portfolio
4. Ends at: Types of Branding Services (Potential conversion)

Best Practices For Internal Linking

• Use a descriptive anchor that contains a keyword.
• All internal links should be do-follow.
• Link older blogs in every newly published blog post.
• Fix broken hyperlinks.

5. Connect Google Search Console

This is how Google Search Console’s graph looks like

Integrating your website with Google Search Console and Google Analytics helps you understandhow Google sees your website.

You can see how many impressions your page is getting and see which pages are being crawledby Google.

If pages aren’t indexed, you can see what’s causing the issue and submit an indexing request.You can understand which page is performing well and which one is just dead in the water.

Linking Webflow Website to Google Search Console

Step 1: Add Website to Search Console

1. Sign in to Google Search Console
2. Click “Add property”.
3. Choose from Domain Property (covering all subdomains and protocols)or URL Prefix (tracks only a specific URL version)
4. Enter your Webflow site’s domain or URL, then click “Continue”

Step 2: DNS Verification Method

1. Select “Domain” in Google Search Console.
2. Copy the TXT record provided.
3. Go to your domain registrar (e.g., GoDaddy, Namecheap, or Cloudflare).
4. Add a TXT record in the DNS settings.
5. Save changes and wait (may take a few hours).
6. Click “Verify” in Google Search Console.

Step 3: Submitting Site Map

1. In Webflow, go to Project Settings > SEO.
2. Enable “Auto-generate Sitemap” (if not enabled).
3. Go to Google Search Console > Click on “Sitemaps”.
4. Enter sitemap.xml (e.g., https://yourdomain.com/sitemap.xml).
5. Click Submit.

6. Start Blogging

A website’s content is what makes it stand apart from the competition. Make sure that you createcopy that not only users but Google also enjoys.

Here are some best practices, you should follow when writing blogs:

• The posts should be easy to understand so that bots can crawl the content.
• Use tools such as Ahrefs to understand what people are looking for.
• Keep the content light-hearted and avoid using technical jargon.

Understanding Search Intent

Using the tool, Ahrefs, you can filter the user intent. Here are some examples of each

Before writing a blog, here are some questions you should ask:

1. Is the content backed by research, and how is it different from other blogs?
2. Does the information fully cover the topic?
3. Do you have an audience who would be interested in the topic and would follow yourcontent regularly?
4. Does the person writing about the topic have relevant industry knowledge?

Conclusion

Above are all the steps, you need to follow if you want an SEO-optimized Webflow website.

This may take time and would cost north of $150,000/year (not including health insurance). However, a simple solution to this would be working closely with a Webflow agency.

They would make sure that the complete SEO for your website is done and updated on a regular basis.