Webflow vs Wix: A Battle of Website Builders 2025

Content Outline

Your business is moving into 2025 and still doesn’t have a website (or worse a website that breaks with just a click). It’s time for you to upgrade. 

For example, if you run a bakery in Colorado and want to expand to nationwide deliveries. You can hire an in-house website development team in the USA, here’s how much it would cost you: 

Job Title Monthly Salary
Software Developer $7,333.33
UI/UX Designer $7,750.00
Website Content Writer $5,000.00
Total Expense $20,083.33

When you’re pouring close to 20K a month into web development team, you want the best, and you most definitely don’t want them dragged down by your choice of web development platform. The decision between Webflow and Wix, and choosing the right platform for your website could be the deciding factor between a good website and a GREAT website. 

So, you can either pay $20k plus a month while running the risk of multiple revisions, extended back and forth, or outsource your website to an agency. This will significantly reduce costs and ensure that you stay within your budget. 

Webflow Vs Wix: What Factors Did We Use to Rank Each

Both Webflow and Wix would be judged based on the following metrics. Each metric would be assigned a score from 1 to 5 (1 being the worst and 5 being the best) for both Wix and Webflow:

  • URL Structure
  • SEO and Performance
  • Mobile Optimization
  • Integrations
  • Pricing 

A Glimpse: Webflow vs Wix

Criteria Webflow Rating Wix Rating
URL Structure 5 2
SEO and Performance 4 2
Mobile Optimization 3 5
Hosting and Pricing 4 4
Integrations 3 5
Total Score (out of 25) 19 18

Let the Games Begin: Webflow Vs Wix

Round 1: URL Structure

Both Webflow and Wix allow you to tweak your website’s URL structure. This is an important factor to consider if you have SEO plans going into 2025. If you opt for Webflow, you will have the freedom to play around with the URL structure for individual pages, whereas this is not the case for Wix. 

With Wix, you can edit the end part of the URL but not specifically the product pages or blog pages. For example, if you are writing a blog on the topic 

“Webflow Vs Wix”

Webflow would allow you to create a URL that reads something like this /webflowvswix. This means better for SEO and improved traffic. 

Breakdown of a URL
  • Wix Rating: 2
  • Webflow Rating: 5

Verdict: Webflow wins this round!

Round 2: SEO and Performance

Webflow has efficient and organized code. This means that the loading time is much faster than its counterpart. The platform has Semantic HTML5, which means that it provides a clearer understanding to the search engine what the intent is. 

With Webflow, you can customize the following: 

  • Meta Tags
  • Alt Texts
  • Website’s Layout

On the other hand, Wix can help get your foot out of the door for SEO and performance. But as you add more features and media, you may notice that the website has trouble loading. If you want customizations…Webflow is the answer. 

  • Webflow Rating: 4
  • Wix Rating: 2

Verdict: Webflow wins this round

Round 3: Mobile Optimization

About 60% of a website’s traffic comes from mobile devices. When choosing a platform, make sure that it’s optimized for mobile devices. Even Google crawls through your website’s mobile version first before indexing. 

Wix has limited design and layout options as compared to Webflow. This means a website optimized for Android, might not be the same for iOS. Webflow allows you to customize screen layouts for different devices, including tablets. 

  • Webflow Rating: 3
  • Wix Rating: 5

Verdict: Webflow is on a winning streak!

Round 4: Hosting and Pricing

Webflow pricing plans comparison

Both Webflow and Wix offer hosting services, the pricing depends on the project’s scope and what are the requirements for your business. The good thing is that you don’t need a separate hosting provider such as Namecheap. Like everything from hosting to website development can be done on one platform. 

However, Webflow might seem a tad bit more expensive than Wix but the features and customizations it offers (as discussed above) make it worth your while. The platform also offers additional features as compared to Wix such as automatic backups and automatic CDNs. 

  • Webflow Rating: 4
  • Wix Rating: 4 

Verdict: This round is a draw!

Round 5: Integrations

In this fight of Webflow Vs Wix, one key metric to consider is integrations. How well the platform integrates with the plugins and extensions. Since Wix has limitations on customizations, you could only integrate the platform with available extensions. That’s however not the case with Webflow.

In this race of Webflow vs Wix, the former has its own code embeds and APIs. It makes Webflow a platform that’s focused more on developers’ requirements. This means that you can link your website to literally any third-party service provider, giving you the much-needed flexibility. If your website requires complex and niche extensions, Webflow would be able to handle that. 

  • Webflow Rating: 3
  • Wix Rating: 5

Verdict: Webflow wins this round!

Top 3 Use Case Websites of Webflow

Here are some examples of websites that use Webflow to help scale their operations. We have analyzed two factors here, loading times and the organic traffic of websites. This serves as a stress test for the website and questions its reliability. 

Company Industry Organic Traffic Loading Time Website Technology
Jasper AI Marketing/Content Creation 100k 1.54 seconds Webflow
Micheal Kors Fashion 1.1 Million 2.12 seconds Webflow
Dropbox Sign Software/Document Signing 144k 1.10 seconds Webflow

Top 3 Use Cases of Wix Websites

Here are some websites that are built using Wix. How do they fare to the Webflow ones mentioned above.

Company Name Industry Organic Traffic Loading Time Website Technology
Wild Wing Cafe Restaurant 15.9k 735 ms Webflow
Soul Cycle Fitness 59.8k 1.48 seconds Webflow
Two Chimps Coffee Coffee 31.9k 1.20 seconds Webflow

Analysis: The websites developed with Webflow have higher traffic than Wix ones. This can be due to the factor that SEO is better with Webflow. As the traffic is in 100 thousand and even millions, the loading times are high compared to websites developed with Wix that have traffic in the thousands. 

How to Choose a Webflow Agency?

1. Timely Delivery of Projects 

When choosing a Webflow agency, make sure that you have discussed your expectations with them. The best way to do this keeping open communication and keeping the agency updated on the project delivery deadlines. 

Have a discussion with an agency such as Buzz Interactive and discuss everything from what you want the design to be to how you expect it to be executed. I would recommend going through the Webflow agency’s portfolio and understanding the projects that they have worked on before. This will allow you to make a wise investment decision. 

2. Services Offered

Before picking out a Webflow agency, understand the services that they offer and how they can be helpful to you. Here are some services that you should keep an eye out for: 

  • Design Services: If you are looking to make your website visually appealing then design and development services portfolio is what you should be looking for. Make sure that the website has everything from mood boards to brand palettes. 
  • SEO: If you are a business that’s struggling with SEO and aren’t getting the engagement and conversions that you expect. I would recommend conducting a website audit and analyzing the gaps. Once this has been done, you can consult with a Webflow agency that can help streamline your SEO processes. 

So I would suggest that you carefully understand your business needs and then opt for a Webflow agency accordingly. 

3. Post-Launch Support

Creating an engaging website is something that every Webflow agency can do, but post-launch support is something that many agencies fall short in. Choose an agency that has the experience and expertise to handle technical requirements once the website is live. 

For example, you may need help with optimizing web pages and making sure that the site doesn’t break. If a site breaks when a customer is trying to reach you that means that the lead is lost and creates a bad reputation for your business in the market. So when choosing a Webflow agency be mindful and consider these factors. 

Buzz Interactive: A Webflow Agency You Can Trust

We have discussed Webflow vs Wix and what each offers, what’s right for your business, and how you should choose an agency. 

I would recommend opting for Buzz Interactive, a Webflow agency based in Virginia that has been helping businesses create websites on Webflow for more than 5 years. 

Get in touch with the team at Buzz Interactive and they will assist you in not only making your website visually appealing but also functional. 

FAQs

Is Webflow better or Wix?

We compared Webflow and Wix on 5 metrics, out of which on 4 factors Webflow was better than Wix. 

Who is Webflow best for?

Webflow is best for businesses that need a high level of personalization in website design without needing to code. 

Is Webflow better for SEO?

Yes, as Webflow allows for customization in the meta tags and URL structure its a better option if your focus is SEO.

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