Your Guide to Ranking on Google: Is Webflow Good for SEO in 2025?

“Webflow is known for its visual development features and claims to offer a clean and SEO-friendly structure. But is Webflow good for SEO, especially compared to traditional CMS platforms like WordPress?” — Mark (CEO of a SaaS company in California)

This is one of the most frequently asked questions when we try to convince leads why migrating to Webflow is a step in the right direction.

We think having an answer to this question in a blog would help business owners understand how Webflow SEO works and the degree of customization that is possible.

Is Webflow Good For SEO?

To give a straightforward answer, Webflow is good for SEO. You can add custom details that are optimized for SEO and help you rank on Google.

To understand how Webflow is good for SEO, we need to understand what sets it apart and what features can you optimize through this CMS platform.

Let’s explore how this happens. 👇

How is Webflow Different From Other CMS Platforms Like WordPress?

Is Webflow good for SEO? Here’s how it's better than other CMS platforms:

• Webflow adopts a visual-first approach
• You don’t have to install plugins, Webflow has all the functionalities built-in.
• Users can manage dynamic content visually
• Webflow provides built-in SEO tools and also supports multilingual websites

Webflow SEO: Getting Ranked on Google

1. Content is Everything

If you want to set title tags and meta description for a page, here’s an example you should follow:

A title tag should be 50 characters, whereas the meta description should be 160 characters and should have relevant keywords.

Note

Our Recommendation: Keyword Research Tool

When writing title tags and meta descriptions, it’s important to conduct keyword research. You can do this by analyzing what keywords are the competitors ranking on, and thentargeting ones that have high volume and low competition.

Once you have a list of potential keywords that you can target, start filtering according to Intent, KD, or Volume.

This will give you a blueprint of which keywords to target and which ones to avoid. If you are a SaaS business that offers services similar to Zapier, here are some keywords that you should target:

Once, you have chosen the relevant keywords, it’s time for you to research what the intent is on Google. Like if someone Googles ‘no code landing page’ what are the topic three results, and what’s the purpose of each page?

Writing Effective Title Tags and Meta Descriptions

• Each page should have a unique title tag
• The title tag should have 60 to 70 characters
• Include the keyword that you are targeting

2. Your Site Should Load in 3…2…1

When a business owner clicks on your website link and takes more than 3 seconds to load, that’s indication enough to open your competitor’s website that doesn’t take so long.

Not only this, the Gods at Google won’t rank a website that takes more than 3 seconds to load.

Here are some factors that might be slowing down your website:

3. Add Keyword to Image Alt Descriptions

In this, you can make use of the keywords researched in Step 1.

1. Go to Webflow Designer.
2. Open Page Settings.
3. Scroll to Custom Code → Before </body> tag.
4. Paste the following JavaScript snippet.
5. Replace “your-keyword-here” with your desired keyword.
6. Save and Publish.

Here’s what the backend looks like if you are building a custom Webflow website.

4. Google Loves Internal Linking

Internal linking basically allows Google to understand your website and which page is connected towhich one. If it's easier for the user to navigate, Google would rank your website on top.

Here’s an example:

1. Lands on: 10 Signs It’s Time to Rebrand Your Business
2. Clicks on internal link to: Branding Agency
3. Moves to: Portfolio
4. Ends at: Types of Branding Services (Potential conversion)

Best Practices For Internal Linking

• Use a descriptive anchor that contains a keyword.
• All internal links should be do-follow.
• Link older blogs in every newly published blog post.
• Fix broken hyperlinks.

5. Connect Google Search Console

This is how Google Search Console’s graph looks like

Integrating your website with Google Search Console and Google Analytics helps you understandhow Google sees your website.

You can see how many impressions your page is getting and see which pages are being crawledby Google.

If pages aren’t indexed, you can see what’s causing the issue and submit an indexing request.You can understand which page is performing well and which one is just dead in the water.

Linking Webflow Website to Google Search Console

Step 1: Add Website to Search Console

1. Sign in to Google Search Console
2. Click “Add property”.
3. Choose from Domain Property (covering all subdomains and protocols)or URL Prefix (tracks only a specific URL version)
4. Enter your Webflow site’s domain or URL, then click “Continue”

Step 2: DNS Verification Method

1. Select “Domain” in Google Search Console.
2. Copy the TXT record provided.
3. Go to your domain registrar (e.g., GoDaddy, Namecheap, or Cloudflare).
4. Add a TXT record in the DNS settings.
5. Save changes and wait (may take a few hours).
6. Click “Verify” in Google Search Console.

Step 3: Submitting Site Map

1. In Webflow, go to Project Settings > SEO.
2. Enable “Auto-generate Sitemap” (if not enabled).
3. Go to Google Search Console > Click on “Sitemaps”.
4. Enter sitemap.xml (e.g., https://yourdomain.com/sitemap.xml).
5. Click Submit.

6. Start Blogging

A website’s content is what makes it stand apart from the competition. Make sure that you createcopy that not only users but Google also enjoys.

Here are some best practices, you should follow when writing blogs:

• The posts should be easy to understand so that bots can crawl the content.
• Use tools such as Ahrefs to understand what people are looking for.
• Keep the content light-hearted and avoid using technical jargon.

Understanding Search Intent

Using the tool, Ahrefs, you can filter the user intent. Here are some examples of each

Before writing a blog, here are some questions you should ask:

1. Is the content backed by research, and how is it different from other blogs?
2. Does the information fully cover the topic?
3. Do you have an audience who would be interested in the topic and would follow yourcontent regularly?
4. Does the person writing about the topic have relevant industry knowledge?

Conclusion

Above are all the steps, you need to follow if you want an SEO-optimized Webflow website.

This may take time and would cost north of $150,000/year (not including health insurance). However, a simple solution to this would be working closely with a Webflow agency.

They would make sure that the complete SEO for your website is done and updated on a regular basis.