9 Best About Us Pages for Small Businesses in 2025

We often hear this: “We want to revamp our About Us page but have no idea where to start—any suggestions?”

That question came from a SaaS team during a recent webinar, but it’s one we’ve heard from countless small businesses. Instead of sending a rushed response, we decided to put together this guide- packed with standout examples - to spark inspiration and help you craft an About Us page that truly reflects your brand.

So, without further ado, here are the best About Us pages for small businesses. 

What is an About Us Page?

Example: A business owner wants to work with a Webflow agency, but before hitting that ‘Contact Us’ button, they would want to know more about the company and the values it stands for. 

Immediately, they would click on the ‘About Us’ page and understand a bit about how the company operates, and its key stakeholders. 

Data Doesn’t Lie: 59% of consumers said they would more likely purchase from a brand they trust. That number jumps to 79% of younger Gen Z consumers. 

Taking Advantage: The above statistic is the reason your business should consider revamping the ‘About Us’ page. Tell your brand story in such a way that it resonates with other businesses. 

Components of an About Us Page

Get Inspired: Best About Us Pages for Small Business

1. Hugging Face

Hugging Face is an open-source community where live AI model demos are uploaded.

Our Thoughts: Hugging Face About Us Page

1. It showcases Recent Activity, such as Person XYZ uploaded or updated a dataset 4 hours ago. This is a dynamic About Us page that’s being constantly updated. 
2. It has a section of individuals who are part of Hugging Face community, like-minded people discussing AI and datasets. 
3. Hugging Face also has Spaces (Groups) for discussing different topics, such as Upcoming AI Conferences. 
4. The About Us page has a gradient color pattern, and the page is designed like a coding platform, giving it a technical and data-driven approach.

2. Duolingo

Duolingo is a free language learning app that helps individuals learn more than 40 languages. 

The lessons are prepared in a bite-sized manner, to make learning a fun experience.  This website ranks among the top for the best 'About Us' pages for small businesses.

Our Thoughts: Duolingo’s About Us Page

1. Duolingo’s primary brand color is green, specifically a bright, cheerful shade often associated with growth, learning, and positivity. 
2. The typography choice ensures that the content feels casual, engaging, and easy to digest.
3. The use of illustrations instead of photos reinforces Duolingo’s identity as a playful, approachable, and modern brand.

3. Glossier

Glossier is a skincare brand. It focuses on creating makeup that justifies your skin tone and doesn’t hide your natural beauty but embraces it.  

This is one of the most conscious ‘About Us’ pages for small businesses. 

Our Thoughts: Glossier’s About Us Page

1. The page is clean, aesthetically pleasing, and focuses on storytelling rather than being cluttered.
2. Glossier has a simple, modern layout with plenty of white space. 
3. The text is neatly organized, making it easy to read. 
4. Glossier’s About Us page balances text with images. High-quality photos and visuals of products help make the page feel personal and relatable. 
5. The brand has a soft, pastel-themed aesthetic.

4. Oatly

Oatly is a Swedish food company, that makes products from oats. This brand encourages healthy living, while also being sustainable to the environment. 

Our Thoughts: Oatly’s About Us Page

1. The tone of the content is conversational and humorous, engaging readers with a light-hearted narrative that conveys Oatly's mission and values
2. The page features a clean layout with ample white space, allowing the content to stand out without distractions. 
3. The typography is intentionally varied, combining bold, quirky fonts for headings with more straightforward, creating a dynamic visual hierarchy. 
4. The color palette is minimalist, predominantly utilizing black text on a white background, which aligns with Oatly's overall branding strategy. 

5. MidJourney

Creating the best About Us pages for small businesses requires a balance between storytelling and clarity, which is greatly executed by Midjourney. 

It is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.

Our Thoughts: Midjourney’s About Us page

1. The page has a futuristic, artistic, and minimalistic approach, reflecting the brand’s identity as an AI-powered image-generation tool.
2. The page often features deep shades like black or dark blue, giving it a sleek and modern feel.
3. Contrasting colors like neon blues, purples, and soft pastels add a futuristic touch.
4. The fonts are clean, modern, and easy to read, usually in white or light gray to stand out against the dark background.

6. Rivian

Rivian manufactures long-range electric vehicles that are designed for adventure. This company makes sure that the EVs are environmentally friendly and are playing a role in reducing carbon footprint. 

Businesses that focus on sustainability can take inspiration from the best About Us pages for small business, such as that of Rivian’s. 

Our Thoughts: Rivian’s About Us Page

1. The layout is clean and modern, with a strong visual emphasis on nature and outdoor exploration
2. The page features full-width, high-quality images showcasing Rivian vehicles in scenic outdoor locations.
3. The page walks visitors through Rivian’s mission, values, and journey, creating a strong emotional connection.
4. The page primarily uses earthy and neutral colors, such as shades of blue, green, and gray, which complement Rivian’s nature-focused branding.

7. Brightcove

Brightcove is a secure streaming technology that allows companies to build a reliable connection with their audiences. 

This video platform ensures that content can be monetized across different channels. 

Our Thoughts: Brightcove’s About Us Page

1. Brightcove has a clean and modern aesthetic. The page utilizes a predominantly white background, creating a sense of openness and clarity. 
2. Headings are bolded to draw attention, while body text maintains a consistent size and spacing, contributing to an organized layout.
3. To complement the white background, the design incorporates subtle accents of color that align with Brightcove's brand identity. 
4. The user-friendly nature of the ‘About Us’ page ensures that visitors can find what they're looking for without confusion.

8. GIPHY

GIPHY is an online platform where individuals can search for, share, and create GIFs, which are short-form looping video clips. You can even upload and customize GIFS as you like. 

Our Thoughts: GIPHY’s About Us Page

1. GIPHY has a clean design and is user-friendly, ensuring visitors can easily navigate and understand its mission and offerings.
2. The GIPHY logo, featuring bold and vibrant colors, is prominently displayed, reinforcing brand recognition.
3. Simple and legible fonts are used throughout the page, enhancing readability. Headings are bolded to draw attention, while body text maintains a consistent size and style.

9. RXBAR

RXBAR is a protein bar brand, known for being made with simple, real food ingredients like egg whites, nuts, and dates. 

Each bar contains approximately 12g of protein and is gluten-free, promoting healthier living. 

Our Thoughts: RXBAR About Us Page

1. The page has a white background with bold text that stands out, giving the target audience a look into how they operate and the ingredients they use. 
2. Throughout the page, images complement the text, providing visual context to the story. For instance, there are photos of the founders in their early days, snapshots of the initial kitchen setup, and pictures showcasing product packaging evolution. 
3. The use of ample white space ensures that both text and images stand out without distractions. This approach mirrors the brand's packaging strategy, which emphasizes clarity and simplicity. 
4. The content is also clever yet simple, it doesn’t have jargon so that the target audience can easily understand. 

Conclusion

So you are inspired by one of the About Us page examples above, and are now looking for someone to implement those quirky and creative designs?

We would recommend opting for a Webflow agency. They would help create a custom website for you and ensure that it meets and goes beyond your expectations. 

If you like the typography of RXBAR and the animation style of GIPHY and want to create something magical, contact Buzz Interactive.