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Businesses often struggle to keep their website design relevant. A design that feels modern and engaging today might seem outdated within a year or two.
This can lead to the following:
Both of which translate to…LOST REVENUE.
So, how do you stay ahead of the curb while also preventing this from happening?
Many websites are taking inspiration directly from games.
With elements such as glowing edges, holographic animations, and 3D motion graphics being incorporated into the design.
So, that the user can interact with the website and touchpoints can be identified.
The same concept is being used here, to help improve the digital experiences across the board including both applications and websites.
Example: Duolingo is a good example of a web design that has features of gamification.
This is a purely experimental web design trend for 2025. There are no rules here, just identify the brand voice and how you can take it up a notch.
Do you want to go retro with the design or use those old-school fonts?
With this trend, you can easily get away with it without damaging your brand identity. The purpose of this design trend is to break rules so that people notice.
Example: Bryant Codes is a good example of anti-design website. This is a portfolio website that also incorporates elements of gamification.
In 2025, my personal favorite website design trend is one that interacts with visitors.
Imagine colorful objects floating around and you could interact with them. But not like they move slightly when you hover over them, more like you get to control what you want the objects to do.
Incorporating sustainability initiatives in web design is very important. The world is moving towards a safe and secure future, one that’s green and blue and not clouded with smoke.
But how do you exactly make a web design sustainable other than showcasing what you do?
I would recommend: Make sure that the images and videos are optimized (which means that they will take up less space). This means you would have to transfer data less often.
Use responsive web design across all devices, so that you don’t have to revisit the design again and again and make adjustments for each device.
3D designs were cool in 2024 but in 2025, are they still relevant?
The answer is yes but maybe not.
Everyone wants a creative outlook on their website. A singular 3D object hovering on the landing page.
If I see this for the first time, I would be “Ahh..this is cool”
But if this is my 5th time going to a website. This wouldn’t be my reaction.
So how do we go about this?
Add rotating, sliding, and floating objects that all interact with the website…so that you have a different experience every time you visit the website. Use motion graphics wisely with some creative copy, so it doesn’t feel unaligned.
Example: Behold…this is a hidden gem website. A Japanese brand that deals with hand-stitched apparel. Explore the world of this brand, as you scroll.
When everything’s advancing, you can either run that race and keep yourself posted about what’s going on OR take it back a notch.
Enter the Geocities Era
These were the early days of the Internet, where assets such as Y2K callbacks, MS Paint, and Word Art was the epitome of everything cool.
You were the coolest guy in the room if you knew how to play around with MS Paint. Nostalgia, for the good ol’ days, has revived this design trend.
For Example:
Tech, AI, and Image Generators. all of these took over in 2024. Everyone was after them like they wouldn’t be available next year. But they are still here and will likely stay.
So what can you do?
Be Simple and a Minimalist (I know not the answer you were expecting)
If everyone is chasing one trend, go in the opposite direction.
Make web design easier to understand again, like the website visitor shouldn’t have to squint their eyes just to see the services you offer.
Use typography, images, and animations that are easy to understand. With all the fancy schmancy things, the message often gets lost somewhere.
And then you’re shouting at the SEO guy about why haven’t there been any leads this month.
For Example: Even if you are a beginner in web designing, you would understand what this site offers.
In 2025, just like in 2024, 80’s and 90’s aesthetics would see a resurgence in the web design world.
It consists of grainy background textures and soft-single color gradients - and who can forget - heavy on vintage photography (making it timeless).
Web design can incorporate:
Together these make up something, that’ll make you think about the 80’s in 2025.
Example: A sun-care brand adopted a vintage web design trend in 2025. The photography and the models all have that 80s style. And the bottle has red and white colors which reminds you of a famous brand (with Terry Crews doing the commercial).
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With all the above designs taking over 2025, it’s time for you to rethink your web design.
Ask Yourself:
Artificial Intelligence (AI) is increasingly utilized to analyze user behavior and preferences, enabling websites to deliver personalized content and layouts in real-time. This approach enhances user engagement and improves conversion rates by tailoring experiences to individual visitors.
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