How Much Does a Website Cost: The Complete Pricing Guide

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“How much does a website really cost?”

That’s the question a prospect recently hit us with—no fluff, no room to dodge. Just a straight-up ask: “Give me the real numbers, not vague answers.”

So instead of tossing back a quick reply, we put together this guide. It breaks down everything—from DIY site builders to hiring an agency—so you can understand what you’re paying for and where your money actually goes in 2025.

Whether you're budgeting for your first site or planning a major upgrade, this guide has you covered. 

Let’s dive in.

How Does It Really Cost to Build a Website in 2025?

1. Domain Name

A domain name is your company’s blueprint in the online world. You can purchase a domain name from websites such as Hostinger or Namecheap

You can purchase the domain name that you think best represents what YOU DO!

Namecheap search results for retroagency.com domain pricing

For example: If your business does NGO and Community work, you can choose a domain name that ends with .org. This would clearly relay what you stand for. 

Domain expense table showing Yourdomain.com at $7.48 per year

2. Web Hosting: 

Your web hosting plan depends on the following factors:

  1. If the CMS is WordPress >> Opt for Shared Hosting/Cloud Hosting
  2. If the CMS is Webflow, Shopify, Wix, Framer >> Cloud Hosting is covered within their pricing plan
  3. Custom Build Website >> Cloud Hosting 
  4. Ghost CMS > Cloud Hosting (Ghost Pro)
CMS Recommended Hosting Estimated Cost (Per Month) What Should You Expect
WordPress ⭐⭐⭐⭐⭐
Shared Hosting
⭐⭐☆☆☆
$5–$15
⭐⭐⭐☆☆
cPanel, and SSL certificates.
WordPress ⭐⭐⭐☆☆
Cloud Hosting
⭐⭐⭐⭐☆
$10–$50
⭐⭐☆☆☆
Automatic backups, and managed options available.
Webflow ⭐⭐☆☆☆
Cloud Hosting (Included
⭐⭐⭐⭐⭐
$14–$39+
⭐⭐⭐⭐☆
Includes SSL, global CDN, and no need for third-party hosting setup.
Shopify ⭐⭐⭐☆☆
Cloud Hosting (Included)
⭐⭐⭐⭐☆
$29–$299+
⭐⭐⭐⭐⭐
Integrated hosting with unlimited bandwidth, built-in security, and global CDN.
Wix ⭐⭐⭐⭐⭐
Cloud Hosting (Included)
⭐⭐⭐⭐⭐
$16–$45
⭐☆☆☆☆
Includes hosting, SSL, automatic scaling, and integration with website-building tools.
Framer ⭐⭐☆☆☆
Cloud Hosting (Included)
⭐⭐⭐⭐⭐
$15–$30
⭐⭐⭐⭐⭐
Integrated hosting with global CDN and real-time updates.
Custom Build Website ⭐⭐☆☆☆
Cloud Hosting
⭐⭐⭐⭐⭐
$10–$100+
⭐⭐⭐⭐☆
Includes options for VPS and dedicated servers.
Ghost CMS ⭐⭐⭐⭐☆
Cloud Hosting (Ghost Pro)
⭐⭐⭐☆☆
$9–$199+
⭐⭐⭐⭐☆
Optimized for content publishing

Pro Tip: Search your desired domain name on multiple web hosting platforms such as Namecheap, Hostinger, and GoDaddy. These hosting sites offer promotional deals throughout the year. If you’re lucky, you might get a free domain name for a year.

Plan 3 hosting cost table, total $107.48

3. SSL Certificate: Security is Important

If an SSL Certificate isn’t included in the pricing plan, you would have to purchase it independently. It ensures that the data between the website and the visitor just remains between the two. 

Example: If you are the Founder of a SaaS company, having an SSL certificate is crucial. It helps prevent data breaches of elements such as user data, login credentials, and even confidential project details. 

Example: If you are an e-commerce store owner, people would enter their credit card details to purchase from your business. If they see that you don’t have an SSL certificate, it would alarm them, and they would think you are running a scam. 

Price varies from $10 to $100 per year, and if you want a premium SSL certificate, it can cost you north of $300 per year. 

SSL certificate cost table

4. Design 

Why do you need to invest in good design?

  • Helps improve user experience.
  • Helps your brand stand out from the competition.
  • Improvement in conversion rate.

To design, you can choose these options:

  1. Option 1: Pre-build themes such as WordPress, Wix, or Square Space (cost-effective but a limited option)
  2. Option 2: Design a custom theme from scratch (pain in the A**)
  3. Option 3: Custom design on a fluid CMS like Webflow (super recommended)

Design: Pricing Breakdown

Option 1: Downloading a Pre-Built Theme
Platform Pricing
WordPress.org Theme Repository ⭐⭐⭐⭐⭐
Free
Shopify Theme Store ⭐⭐⭐☆☆
$140 – $180 per theme
Wix Template Marketplace ⭐⭐☆☆☆
Free – $30 per theme
Squarespace Template Store ⭐⭐⭐☆☆
$100 – $200 per theme

Cons of Using Pre-Build Themes:

  • Limited Customizations
  • Generic/Basic Themes
  • Infrequent Updates and Support
Option 2: Design a Custom Theme From Scratch

If you want to design a custom theme from scratch. You would need to look for a Web Designer. Such an individual would cost you about $3000 to $6000 per month. And this doesn’t include health and other types of insurance, which would really spike the per-month cost. 

What are the cons of designing a website from scratch?
  • Time-Consuming
  • Limited Knowledge of UI/UX

The Freelance Route: You can either design the website from scratch or sign a contract with a web designer (from either Upwork or Fiverr. They may charge you anywhere between $20 to $40 per hour (varying on the expertise and requirements).

What are the cons of hiring a freelancer?
  • Communication issues
  • They may not understand your brand or what you want to achieve.
  • Unreliable quality
Cost tables comparing pre-built themes and DIY design

Our Recommendation: Custom Design on Webflow

Out of the above options, creating a custom design on Webflow is the best option. Think of it as a blank canvas where you can paint with any color or brush you want. This is a step away from the generic and basic designs that are offered by other pre-build themes. 

5. Development

Web development decisions should be based on CMS selection as we discuss in the hosting section

Once you are done with all the prerequisites,

You have three options here:

  • Option 1- Hire an In-house Team
  • Option 2 - Work With a Webflow Agency
  • Option 3 - Hire a Freelancer

Option 1: Hire an in-house team

Here are the individuals you would need to hire if you want a website designed and developed in-house. 

Team Roles & Monthly Salary Range
Role Monthly Salary Range (USD)
Web Designer $3,000–$5,000
Full-Stack Developer $5,000–$8,500
UI/UX Designer $3,000–$5,000
SEO Specialist $2,500–$4,500
Project Manager $5,000–$8,000
Quality Assurance Tester $2,500–$4,000
Content Writer $2,000–$4,000
DevOps Engineer $6,000–$9,000
Total Cost $29,000–$48,000

Option 2: Work With a Webflow Agency

Hire a digital agency that specializes in Webflow. Like, imagine endless customizations and SEO-optimized content that ranks on Google’s 1st page. With Webflow, you have the freedom to make customizations in design and make it pop. 

Anything you want can be incorporated in the Webflow design from 3D interactive images to motion graphics, at the end of the day, your vision is being executed. 

Pink 3D logo with text 'See what we have done'

Option 3: Hire a Freelancer

If the above costs seem a bit on the higher end, opt for a freelancer who has experience in web development. You can work with web developers whose pricing plan starts from $45/hr and can increase as you hire a more senior web developer. 

Here are a few cons you should consider before hiring a freelancer:

  • The post-project support is limited
  • There’s a lack of accountability
  • Dependency on one person
Cost comparison of hiring a freelance web developer versus an in-house team

Final Thoughts 

This is how much it will take to build a website in 2025. Additional costs such as website maintenance might be included, but that is covered by all of the above options. 

The most budget-friendly option for different businesses is working with a Webflow agency

FAQs

1. What is the average cost of a website?

How much does a website cost depends on whether you hire an in-house development/design or choose a website builder. For the former, the monthly cost would be upwards of $60,000. And if you work with a generic website provider the cost would depend on the provider (it will be low but you wouldn’t be able to do customizations). 

2. How many hours does it take to build a website?

The time it takes to build a website depends on its complexity. If it’s a simple website, it will take 50 to 100 hours whereas for a complex website that has an interactive design with multiple pages, it will take 150 to 200 hours.

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